Dominic Ocampo

A fresh graduate of UST Advertising with a passion for creative strategy, brand management, and advertising, with two national-level advertising awards under his belt, and broad creative and marketing experience in different industries. 

Growth Marketing Associate

EDVENTURE - Full Time - BGC

August 2023 to September 2023

• Assisted the Growth Manager in managing campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting.
• Produced high-quality written content, including articles, blog posts, social media updates, and website copy.
• Day-to-day assistance in the management of online and online campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, OOH, email, and video.
• Managed the creatives team in making KV’s for social media.
• Produced, managed, and scheduled content for email marketing, and SMS marketing blasts.
• Assisted in monitoring content performance metrics, such as engagement, reach, and conversions, and provided insights for improvement.
• Collaborated with the marketing team to develop, test, and optimize content promotion strategies and campaigns.

Marketing Communications Officer

Bang Bang Bangus · Full-time Quezon City,

February 2023 to June 2023

•  Worked directly under the company's CEO in creating monthly marketing campaigns
• Created Ads and content to gain more customers and franchises
• Assisted Franchisees in creating ads and sales promos tailored to their location
•  Managed all of Bang Bang Bangus's social media pages
• Assisted in conducting market research for future campaigns, product launches, and brand launches

Creative Department Intern

Strokes Beauty Labs · Internship - Quezon City

June 2022 to August 2022

• Collaborated with the entire Creative Department
• Trusted by the Creative Director, Graphic Designer, Photographer, and Videographer in conceptualizing and creating the brand's content and advertisements.
• Managed and Created Content for the brand's TikTok account for the entire duration of the internship
• Conceptualized and Designed branding, packaging, and campaigns for future products.
• Participated in all video and photoshoots as Makeup Artist and overall assistant.

Graphic Designer & Product Photographer

Bang Bang Bangus · Part-time - Quezon City

January 2021 to April 2022

• Directed the brand's static social media advertisements and content
• Designed the brand's product images and model photoshoots
• Conceptualized social media content based on social media trends and analytics
• Create and edit all advertisements and brand visuals for print and social media

Bachelor's in Fine Arts Major in Advertising Arts

University of Santo Tomas - Manila Batch 2023