Enry Casiño

A very enthusiastic and determined person who always aspire for improvement and betterment of one's self. Also an outdoor activity enthusiast who loves hiking, beach bumming and local/international travel.

DITO Telecommunity Corp.                                                                                                                                                  Retail Trade Programs Lead (May 2021 – present)  

• Creation and development of acquisition and retention programs for DITO-own stores aligned with brand marketing GTM plan and sales targets
• Provide control measures in implementing programs aligning with sales process and finance teams to ensure proper business process and integrate it with sales operations requirement. 
• Provide end-to-end process of retail trade program from creation to execution. collaborate with sales team, trade operations and merchandising support to ensure proper cascade and implementation of program at the store and trade level.
• Expertise in strategic visual communication techniques of different format and manages creation, development and enhancement of merchandising guidelines across all trade channels.

ABS-CBN Corporation                                                                                                                                                         Retail Market Execution Specialist, TVplus (Trade Marketing)

• Creation and development of trade programs for retail partners to ensure continuous product growth while also hitting monthly sales targets.   
• Ensure proper trade merchandising executions and innovate merchandising collaterals based on requirements and sales target set for both retail and direct consumers.
• Supervised assigned third-party agency on all Trade Merchandising executions and Retail events. 
• Processed all approved billing for Market Execution events and monitoring of trade marketing budget.

Digitel Mobile Phils. – Sun Cellular / Smart Communications                                                                                   Retail Marketing & Merchandising Supervisor, Smart and Sun brands (Aug 2011 to Oct. 2019)

• Spearheaded the execution of store marketing and merchandising plans for the new Sun brand relaunch campaign on Oct. 2017 that yielded positive impact to the brand and protected subscriber base.
• Managed the creation, handling and execution of all seasonal promo plans and in-store merchandising materials at Smart Stores and Sun Shops nationwide.
• Provided expertise in merchandising and sales support materials for new postpaid product launches and consumer events to achieve monthly postpaid targets for both volume and revenue. 

Colegio de San Juan de Letran - Manila                                                                                                                                                         Muralla st. Intramuros, Manila                                                                                                                                                                  Bachelor of Arts in Communication Arts, Graduated, March 2004                                                                                                      Dean’s Lister/Scholar (3rd year to 4th year)             

ADOBE Photoshop Basic Course                                                                                                                                                              Microcadd Cubao                                                                                                                                                                                    May 1-31 2015 

Project Management Workshop by Kepner Tregoe                                                                                                                             Facilitator: Vince Concio, Smart Tower                                                                                                                                                 August 4, 5 and 11 2014