Rey Benedict Barañao

Search Engine Optimization Copywriter and Content Strategist

The Packlabs - MUNCHIES! and Imperial Extraction

Authored and published over 200 informational, cultural, and lifestyle articles revolving around psilocybin, cannabis, and other recreational products. Rewrote and reoptimized existing but non-performing blog posts through in-depth research to SEO-based formatting. Addressed content gaps and applied on-page SEO principles while maintaining brand identity during the writing process. Utilized tools like Semrush, Surfer SEO, and Keywords Everywhere to conduct competitor research for content creation based on monthly search volumes and other key SEO metrics.

Written and designed various copy pieces, including emails, paid ads, VSLs, AI calling scripts, cold SMS outreaches, social media, website, business process documentation, and other marketing collaterals for the company and institutional investors. Managed three Launch Control operators for cold SMS campaigns that generated an additional 20% marketing-qualified real estate leads, endorsed to the acquisitions department. Performed market research and data-driven analysis on every marketing channel. Tracked KPIs, collaborated with the training department for tailored coaching plans, performed back-end support, and maintained client and vendor relations. Liaised with other admins in employee recruitment, third-party vendor vetting, and other HR-related tasks.

Direct Response Copywriter and Marketing Manager (Full Time)

Eon Capital Partners LLC

Junior Meta Ads Media Buyer / Fulfillment Specialist

Good Vibe Squad Marketing

Built and managed Meta Ads campaigns for real estate clients. Applied proper targeting and marketing funnel setup based on the client’s preferred geographic reach and SOPs. Tracked the ad spend per client and made sure they’re within the spending threshold. Performed competitor research for ad development. Performed A/B testing for the ad creatives. Led in updating fulfillment SOPs for process improvement. Made automated email sequences via GoHighLevel. Delivered back-end support to clients via Intercom.

Copywriter, Sales and Backend Support Specialist (Part Time)

Strike Your Coin LLC

Researched, edited, and published over 50 new SEO-optimized blog posts, email sequences, lead magnets, landing pages, newsletters, and opt-in forms that streamlined the sales pipeline, driving 300% additional weekly inquiries. Created invoices in QuickBooks, improving billing efficiency and ensuring timely payments. Built a solid brand reputation through excellent supplier and customer relations, timely order fulfillment, and prompt support to clients, which led to new and repeated brand deals.

University of Saint La Salle Bacolod 

Bachelor of Science in Business Administration Major in Business Economics

Bachelor of Science in Business Administration Major in Agribusiness Management