- Shapes the narrative and positioning of the assigned brand/project during product launches and campaigns
- Develops and executes comprehensive GTM strategies aligned with overall brand objectives, ensuring a consistent brand message across all touchpoints.
- Collaborates with product development, sales teams, and other stakeholders to gather insights and align GTM strategies with product features and brand positioning.
- Defines and refines the brand positioning within the context of each GTM initiative, ensuring it aligns with market trends and addresses the unique needs of the target audience.
- Conducts thorough competitive analyses to identify market trends, differentiators, and opportunities for positioning the brand ahead of competitors.
- Leads the development of compelling messaging frameworks that effectively communicate the brand's value proposition, product benefits, and unique selling points.
- Oversees the creation of diverse content types, including copy, visuals, and multimedia assets, ensuring they align with the overall brand message and GTM strategy.
- Takes a hands-on approach to execute GTM campaigns, coordinating with internal teams and external partners to ensure seamless implementation across all channels.
- Utilizes analytics tools to measure the effectiveness of GTM campaigns, providing actionable insights for continuous improvement and optimization.
- Leads the Aspire by Filinvest brand management and rallies the MSOs in all marketing initiatives for projects under the brand
- Undertakes research / focused group discussions / insightings to strengthen the brands market relevance and positioning
- Collaborates with MSOs in conducting regular competitive scan, research, and other related studies to provide market intelligence in support of the business
- Develops training plan to further brand skills based on baseline performance
- Undertakes performance management activities to ensure delivery of business objectives and targets
- Carries out supervisory responsibilities in accordance with the position and organizations policies which may include recruiting, interviewing, hiring, attendance monitoring, and training marketing staff
- Plans, assigns, and directs tasks
- Reviews (appraises) performance, rewarding, counselling, and disciplining employees
- Addresses complaints and resolving problems
- Education: A bachelor's degree in marketing, business administration, communications, or a related field is often required. Some employers may prefer candidates with a master's degree in marketing or a related field.
- Experience: Employers generally look for candidates with several years of experience in marketing, advertising, or brand management. This experience could include roles such as marketing coordinator, brand assistant, or similar positions that demonstrate a candidate's understanding of marketing principles and strategies.
- Skills: Strong communication, analytical, and creative skills are important for this role. Brand marketing managers should be able to develop and execute marketing strategies, analyze market trends and consumer behavior, and effectively communicate with internal teams and external partners.
- Knowledge: Familiarity with marketing tools and software, as well as an understanding of digital marketing channels, is often required. Knowledge of branding principles, market research techniques, and consumer behavior can also be beneficial.
- Leadership: Some positions may require demonstrated leadership skills, as brand marketing managers often lead teams of marketing professionals and collaborate with other departments within the organization
-
Sr. Customer and Brand Marketing Manager
4 araw ang nakalipas
Filinvest Development Corporation Philippines, Pilipinas Buong orasAs the Customer and Brand Marketing Manager at Filinvest Land, Inc., you'll lead the development of compelling brand strategies for Aspire and Futura. Your role is central to organizing customer insights to refine marketing tactics, enhance customer loyalty, establish referral pr ...
-
Tier 2 Analyst
4 araw ang nakalipas
SGS (Malaysia) Sdn Bhd Philippines, Pilipinas Buong orasJob Description · The Tier 2 Analyst, HR Technology (Workday) will be a key contributor, starting with implementation and transitioning into steady-state operations. · The successful candidate will play a utility role on the functional HR team implementing Workday (HCM, Talent Op ...
-
Account Manager
1 linggo ang nakalipas
AGC Power Holdings Corp Philippines, Pilipinas Buong orasCompany Description · AGC Power Holdings Corp. (AGC PHC) is an investment management company that supports aspiring Filipino entrepreneurs in building successful businesses. As the parent company of high-performing multimedia companies, AGC PHC collaborates with top local and mul ...
-
Business HR Manager
4 araw ang nakalipas
DHL Philippines, Pilipinas Buong orasYOU TACKLE FOR QUALITY AND GREAT SERVICE. THIS WILL IMPROVE THE LIFE OF OUR CUSTOMERS.Would you like to become part of the world's most international company in the worldA company that pioneered cross-border express delivery in 1969 and is now active in more than 220 countries an ...
-
Paralegal
4 araw ang nakalipas
EMAPTA Philippines, Pilipinas Buong orasJob Description · Elevate Your Career in Law: Join a Multicultural Legal Force · Join forces with a legal trailblazer - our client, Littles Lawyers. With a legacy dating back to 2003, Littles has evolved into an industry leader, redefining the landscape of compensation law in Aus ...
-
Assistant Accountant
1 linggo ang nakalipas
hammerjack Philippines, Pilipinas Buong orasThe assistant accountant will be involved in a mix of financial accounting and management accounting duties. You will ensure the accurate and timely recording of general ledger (GL) data, accounts payable (AP) processing and month-end reporting. You will have the opportunity to p ...
-
Talent Scout with Cold Calling Expertise
4 araw ang nakalipas
RemoteVA Philippines, Pilipinas Buong orasDo you have a passion for connecting top talent with exciting opportunities · Are you a phone ninja who thrives in a fast-paced environment · If you answered yes to both, then we want to hear from you We're seeking a highly motivated Talent Scout with recruitment experience to jo ...
-
Talent Scout with Cold Calling Expertise
4 araw ang nakalipas
RemoteVA Philippines, Pilipinas Buong orasDo you have a passion for connecting top talent with exciting opportunities · Are you a phone ninja who thrives in a fast-paced environment · If you answered yes to both, then we want to hear from you We're seeking a highly motivated Talent Scout with recruitment experience to jo ...
-
Data Analyst
1 linggo ang nakalipas
RGP Philippines, Pilipinas Buong orasAt RGP, we offer a unique and exceptional career experience to inspire and empower talents like you to make an impact that matters for our clients, people and society. Whatever your aspirations, RGP offers you unrivaled opportunities to realize your full potential. We are always ...
-
Sales Channel Department Head
4 araw ang nakalipas
Curran Daly & Associates Philippines, Pilipinas Buong orasJob Description · Position Title: Sales Channels Department Head · Division: Retail Banking Division · Career Band: Management · Work Arrangement: 100% on-site (Makati) · JOB PURPOSE · The position is primarily responsible for overseeing and managing the various sales channels to ...
-
Corporate Communications Consultant
4 araw ang nakalipas
RGP Philippines, Pilipinas Buong orasCorporate Communications Consultant · At RGP, we offer a unique and exceptional career experience to inspire and empower talents like you to make an impact that matters for our clients, people and society. Whatever your aspirations, RGP offers you unrivaled opportunities to reali ...
-
Senior GPT Officer
4 araw ang nakalipas
IQ-EQ Philippines, Pilipinas Buong orasCompany Description · IQ-EQ is a leading Investor Services group which combines global expertise with an unwavering focus on client service delivery. We support fund managers, global companies, family offices and private clients operating worldwide. · Job Description · Responsibi ...
-
Financial Services Business Transformation
4 araw ang nakalipas
SGV & Co. Philippines, Pilipinas Buong oras[For Pooling 2024] · About Business Design and Transformation · At SGV & Co. Consulting, we help our clients take bold actions to become fit for the future. · Our job is to understand our clients' challenges, fears, and aspirations, so that we can work with them to unlock their f ...
-
Sales Associate
4 araw ang nakalipas
Pilmico Philippines, Pilipinas Buong orasCompany Description · Pilmico Foods Corporation is the integrated agribusiness and food company of Aboitiz Equity Ventures Inc. (AEV). Composed of four divisions: Flour, Feeds & Animal Health, Farms, and Trading, we are well positioned at the beginning of the value chain. True to ...
-
Tender Specialist
4 araw ang nakalipas
DSV - Global Transport and Logistics Philippines, Pilipinas Buong orasJob Req Number: 77942 · Time Type: Full Time · Main KPIs: · Achieve the KPI for network RFQ win ratio · Complete, accurate and timely execution of network RFQ in accordance with agreed working process · Up-to-date maintenance of the tender management database, e.g. benchmark data ...
-
Entrepreneur in Residence
4 araw ang nakalipas
Pulse 63 Healthcare Ventures Philippines, Pilipinas Buong orasABOUT US · PULSE 63 Healthcare Ventures is a venture studio building and investing in the next generation of life-changing ventures that will redefine healthcare delivery in the Philippines. Our team consists of Entrepreneurs & Investors that combinedly co-founded 6 multi-million ...
-
Business Transformation Manager
4 araw ang nakalipas
SGV & Co. Philippines, Pilipinas Buong oras[For Pooling 2024] · About Business Design and Transformation · At SGV & Co. Consulting, we help our clients take bold actions to become fit for the future. · Our job is to understand our clients' challenges, fears, and aspirations, so that we can work with them to unlock their f ...
-
Distribution Manager
4 araw ang nakalipas
1840 & Company Philippines, Pilipinas Buong orasWe are looking for a professional, motivated, self-starter individual with experience in distributing food products in the Philippines. The ideal candidate will possess knowledge in import procedures, food product certification, distribution system, and customer management. Succe ...
-
Corporate Secretary
4 araw ang nakalipas
IQ-EQ Philippines, Pilipinas Buong orasCompany Description · IQ-EQ is a leading Investor Services group which combines global expertise with an unwavering focus on client service delivery. We support fund managers, global companies, family offices and private clients operating worldwide. · Job Description · You'll pla ...
-
Senior Accountant
4 araw ang nakalipas
IQ-EQ Philippines, Pilipinas Buong orasCompany Description · IQ-EQ is a leading Investor Services group which combines global expertise with an unwavering focus on client service delivery. We support fund managers, global companies, family offices and private clients operating worldwide. · Job Description · Discover a ...
Go-To-Market Manager Aspire - Philippines, Pilipinas - Filinvest Development Corporation
Paglalarawan
Work Location: Filinvest EDSA Mandaluyong & On-site ReportingGo-to-Market Strategy