Regional Marketing Manager - Pasig - Filinvest Development Corporation

Paglalarawan

FILINVRST LAND, INC.

JOB SUMMARY

The Regional Marketing Support Senior Manager is a strategic leader who owns the overall marketing support function for an entire assigned geographic region. This senior role is responsible for developing the regional marketing vision, leading a dedicated team, and acting as a key strategic partner to the Regional General Manager. You will be accountable for the effective deployment of a significant marketing budget to create localized strategies that empower our sales channels, drive market share, and build our brand equity within the dynamic local landscape.

The core responsibility is to provide high-level strategic leadership and direction for the entire regional marketing function, developing overarching strategies, driving innovation, and ensuring the achievement of regional marketing and sales objectives.

DUTIES AND RESPONSIBILITIES

1. Regional Business, Marketing Operations, and Market Strategy

• Localized Marketing Strategy: This position develops and champions the overarching regional marketing strategy, ensuring alignment with national business goals and deep understanding of local market nuances.
• Sales Channel Enablement and Support: This role drives strategic initiatives to empower and optimize sales channels across the region, identifying opportunities for growth and efficiency.
• Regional Campaign and Event Management: Provide strategic direction and ultimate oversight for all significant regional campaigns and high-impact events, ensuring maximum ROI and brand impact.
• Market Intelligence and Reporting: This role directs advanced market intelligence gathering, trend and customer analysis, and comprehensive business review on marketing performance, utilizing insights to inform strategic decisions and future planning.
• Managing regional marketing budget and ensuring maximum ROI.
• Oversee allocation, supervise spending, and track/monitor yearly marketing budget for the assigned project group/territory
• Oversight of regional brand positioning, reputation management, and crisis communication.
• Identifies new market opportunities and innovative marketing approaches for the region.
• Ensure this role ensures all regional marketing activities adhere to legal and regulatory frameworks, particularly DTI.
• Ensure the smooth implementation of various on-strat, on-ground activities and initiatives
• Oversee strategy for project group/territory digital marketing efforts through various platforms that maximize reach to increase sales conversion
• Work closely with Project Development, Territory Marketing Support personnel, and sales teams to deliver sales targets
• Facilitate the territory cascade of marketing campaigns and departmental programs

2. Marketing Team Leadership

• Lead/train the MSOs in conceptualizing, organizing, and implementing marketing and sales generating events, including community engagement initiatives per territory assignment
• Develop an efficient monthly reporting and monitoring system for MSO's monthly activities i.e., marketing activations/event calendars, budget memo status and updates, post-mortem reports, competitive scans, payments and liquidations, etc.
• Ensure an accurate inventory of all marketing assets and collateral
• Collaborate with MSOs in conducting regular competitive scans, research, and other related studies to provide market intelligence in support of the business
• Ensure that site merchandising is updated and brand-standard compliant

3. People Management

• Carry out supervisory responsibilities following the organization's policies which may include recruiting, interviewing, hiring, attendance monitoring, and training marketing staff
• Planning, assigning, and directing tasks
• Appraising performance, rewarding, counselling, and disciplining employees
• Addressing complaints and resolving problems
• Any task that may be assigned from time to time

QUALIFICATIONS

• Bachelor's degree in Marketing, Business Administration, Communication, or related field.
• At least 12-15 years of progressive experience in marketing, with at least 5 years in a managerial or regional marketing role, preferably in real estate, retail, or property development.
• Strong background in campaign planning, brand management, and regional execution.
• Proven experience in event management and marketing operations.
• Proficient in MS Office, Google Workspace, and basic digital marketing tools (Meta Business Suite, Canva, etc.).
• Experience in collaborating with creative and digital agencies.
• Excellent leadership, communication, and project management skills.
• Willingness to travel to various project sites and regions.