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    Senior Copywriter - Philippines, Pilipinas - Expo Centric

    Expo Centric
    Expo Centric Philippines, Pilipinas

    4 araw ang nakalipas

    Default job background
    Buong oras
    Paglalarawan
    As a Senior Copywriter, you will be the voice of the business. You will be creating copy, scripts, and long-form content for our web pages, emails, social media posts, infographics, landing pages, blogs, e-books etc. You will also analyse user behavior on our website and other digital channels to create data-driven, optimised copy that will captivate our audience and boost our rankings and visibility.

    Content Creation

    • Craft appealing and original content for e-books, blogs and articles adhering to our brand voice and messaging.
    • Conduct in-depth research on industry trends, competitors, and relevant topics to ensure content is informative and up-to-date.
    • Write for multiple channels (long-form, newsletters, blogs, e-books and workbooks)

    Strategic Planning And Development

    • Collaborate with the marketing team to develop content strategies that align with overall marketing goals and objectives.
    • Take part in the development of a content calendar to guarantee the timely and reliable delivery of excellent material.
    • Stay informed about industry trends and best practices to continuously enhance content creation strategies.

    Project Management

    • Manage multiple projects simultaneously, ensuring deadlines are met and content is delivered on time.
    • Coordinate with internal and external stakeholders to gather necessary information for content creation.

    Subject Matter Expert Collaboration

    • Work closely with subject matter experts, stakeholders, and other team members to gather insights and information for content creation.
    • Conduct interviews and research to obtain a deep understanding of complex topics.

    Key Skills

    Bachelor's degree in creative writing or journalism.

    5+ years of copywriting experience

    3-5 years of combined B2B writing, content marketing, and agency experience

    A strong copywriting portfolio that includes e-books, email copy, web pages, sales letters, etc.

    Above Average Communication Skills

    Exceptional grammar, research, fact-checking, writing, and editing skills.

    Adaptable writing style for different demographics

    Advanced knowledge of SEO and copywriting strategies

    Self-motivated with good time management and organizational skills

    Experience with writing and content management tools

    Experience in writing copy for Australia, US, or UK

    Strong portfolio of B2B writing samples
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