Marketing Specialist - Metro Manila - SocialPost

    SocialPost
    SocialPost Metro Manila

    2 araw ang nakalipas

    ₱480,000 - ₱1,200,000 (PHP) bawat taon *
    Paglalarawan

    Company:

    Location:
    Metro Manila, Philippines

    Department:
    Marketing

    About SocialPost

    helps businesses, creators, and marketers generate and publish high-performing social media content using AI. Our platform automates ideation, writing, and distribution so teams can create consistent, engaging social content at scale.

    We are building the future of AI-powered social media marketing and are looking for a Marketing Specialist to help drive user engagement and retention through lifecycle marketing and targeted email campaigns.

    Role Overview

    We are seeking a data-driven Marketing Specialist to support lifecycle marketing initiatives and customer engagement campaigns.

    This role will focus heavily on building customer segments and executing lifecycle email programs that guide users from onboarding through activation, retention, and re-engagement. You will help ensure users receive timely and relevant communications that increase product adoption and long-term usage.

    You will work closely with Product, Growth, and Data teams to implement automated campaigns that improve user experience and drive product growth.

    What You'll Do

    Customer Segmentation


    • Build and maintain customer segments based on product usage, engagement behavior, and lifecycle stage


    • Identify high-value segments and opportunities to improve activation and retention


    • Continuously refine segmentation to support personalized marketing campaigns

    Lifecycle Email Marketing


    • Build and manage onboarding email flows that help new users successfully start using


    • Create lifecycle campaigns targeting low usage or inactive users to encourage product engagement


    • Develop churn prevention campaigns designed to retain users at risk of dropping off


    • Execute win-back campaigns that re-engage previously inactive users

    Campaign Development & Execution


    • Launch new feature announcement emails to educate users and drive feature adoption


    • Create and manage the company's monthly newsletter highlighting product updates, use cases, and insights


    • Plan, build, test, and deploy email campaigns using marketing automation platforms


    • Ensure messaging aligns with brand voice and product positioning

    Experimentation & Optimization


    • Run A/B tests on subject lines, messaging, timing, and content formats


    • Continuously improve campaign performance and lifecycle funnels


    • Identify opportunities to increase activation, engagement, and retention

    Analytics & Performance


    • Track campaign performance including open rates, click-through rates, engagement, and conversions


    • Analyze lifecycle campaign results and provide insights to improve marketing effectiveness


    • Monitor user behavior and engagement signals to refine segmentation and messaging

    Cross-Team Collaboration


    • Work with Product teams to support feature launches and product updates through email communication


    • Collaborate with design and content teams to develop compelling campaign assets


    • Coordinate with marketing operations or engineering to support automation and campaign delivery

    Key Metrics You'll Influence


    • User activation rate


    • Product adoption and feature usage


    • Email engagement metrics


    • Customer retention


    • Re-engagement of inactive users

    Requirements


    • 2 to 4+ years of experience in marketing, lifecycle marketing, or email marketing


    • Experience working in B2B SaaS, technology, or digital platforms preferred


    • Hands-on experience with email marketing or marketing automation platforms such as HubSpot, , Braze, Klaviyo, or similar tools


    • Strong understanding of customer segmentation and lifecycle marketing strategies


    • Experience building onboarding, re-engagement, and retention campaigns


    • Strong analytical skills with the ability to translate data into actionable marketing insights


    • Excellent written communication and copywriting skills

    Nice to Have


    • Experience working in startup environments or fast-growing SaaS companies


    • Familiarity with product analytics tools such as Mixpanel, Amplitude, or PostHog


    • Experience with email deliverability and automation best practices


    • Basic knowledge of HTML email templates

    Why Join SocialPost?


    • Work on a cutting-edge AI platform shaping the future of social media marketing


    • High ownership role with real impact on product growth and customer engagement


    • Fast-paced environment focused on experimentation and innovation

    • • Opportunity to work with a global team building an AI-first marketing platform
    * Ang saklaw ng suweldo na ito ay isang pagtatantya na ginawa ng beBee
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