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    Corporate Communications Officer - Makati, Pilipinas - DEMPSEY RESOURCE MANAGEMENT INC.

    DEMPSEY RESOURCE MANAGEMENT INC.
    DEMPSEY RESOURCE MANAGEMENT INC. Makati, Pilipinas

    Natagpuan sa: Trabajos diarios PH C2 - 2 araw ang nakalipas

    Dempsey Resource Management, Inc. background
    Paglalarawan
    Corporate Communications Officer


    REPORTS TO:
    Marketing Manager
    BUSINESS/


    WORK UNIT:

    EHI SALARY GRADE:
    PHP30,000 – PHP40,000

    QUARTERLY INCENTIVE DEPENDING

    ON PERFORMANCE EVALUATION

    JOB SUMMARY
    The Corporate Communications Officer is responsible for developing and implementing strategic marketing
    communication plans to promote the company's products, services, and brand image. They will collaborate with
    various departments to ensure alignment of messaging and branding across all communication channels. The
    Corporate Communications Officer will also oversee the creation of marketing materials, such as advertising
    campaigns, press releases, and digital content, to effectively reach target audiences and achieve business
    objectives.

    KEY RESULT AREA DUTIES, RESPONSBILITIES & OUTPUT


    Brand Consistency:

    • Produces and establishes brand consistency across
    all communication channels of Elev8 Group (e.g.,
    website, social media, print materials) through
    brand guidelines adherence.

    Message Clarity:

    • Develops and monitors the clarity and
    effectiveness of marketing communication
    materials through surveys, feedback, and content
    engagement metrics for Elev8 Group.

    Brand Identity Management:

    • Enhances and implements brand sentiment and
    perception through and customer feedback
    mechanisms such as Internal CSAT Survey, NPS,
    Brand Lift Studies.


    CREATION AND

    DISTRIBUTION

    Content Quality:

    • Formulates measurement for content quality
    based on engagement metrics (likes, shares,
    comments, time spent) and content relevance to
    target audience needs.


    MARKETING

    PUBLIC

    RELATIONS AND

    MEDIA RELATIONS

    BRAND

    EVENTS AND

    SPONSORSHIPS

    Content Reach:

    • Track content reach and amplification metrics
    (impressions, reach, shares) across various
    channels to assess content distribution
    effectiveness.

    Content Diversity:

    • Devises the monitoring and implementation of the
    variety and freshness of content produced (e.g.,
    blog posts, videos, infographics) to ensure diverse
    and engaging communication.


    Website Traffic and Engagement:

    • Produces and executes the website traffic
    (sessions, pageviews) and user engagement
    (bounce rate, time on site) to assess the
    effectiveness of digital marketing efforts.

    Social Media Performance:

    • Creates metrics and analyzes social media metrics
    (followers, engagement rate, click-through rate) to
    evaluate the impact of social media campaigns
    and content.

    Email Marketing Effectiveness:

    • Develops monitoring and plan for email open
    rates, click-through rates, and conversion rates to
    assess the effectiveness of email marketing
    campaigns.


    Media Coverage:

    • Implements and measures the quantity and
    quality of media coverage (mentions, sentiment)
    in relevant publications and channels.

    Press Release Performance:

    • Executes press release plans and monitor press
    release effectiveness based on distribution reach,
    pickup rates, and media inquiries generated.

    Relationship Building:

    • Assess the development and maintenance of
    relationships with media contacts and industry
    influencers and ensures client saturation and
    expansion with Elev8 Group products and services
    offered.

    Event Attendance and Engagement:

    • Provides and monitors event attendance, and
    *
    MARKETING

    COLLATERAL AND

    MATERIALS
    attendee engagement to evaluate the success of
    brand events and sponsorships.

    ROI of Sponsorship Activities:

    • Monitoring the return on investment (ROI) of
    sponsorship activities by assessing brand visibility,
    leads generated, and business opportunities
    secured.

    Post-Event Feedback:

    • Establish post-event feedback from attendees,
    partners, and stakeholders to identify areas for
    improvement and measure satisfaction levels.


    Collateral Usage:

    • Development of marketing collateral (brochures,
    flyers, presentations) and monitoring the usage
    and distribution, to ensure alignment with
    marketing objectives and target audience needs.

    Collateral Effectiveness:

    • Measure the impact and effectiveness of
    marketing collateral through metrics such as
    downloads, inquiries generated, and conversion
    rates.

    Collateral Feedback:

    • Gather feedback from sales teams, customers, and
    stakeholders on the relevance, usefulness, and
    quality of marketing collateral.


    COMPETENCY REQUIREMENTS
    Behavioral
    Competencies


    • Problem Solver and Critical Thinker Mindset
    • Entrepreneurial Spirit
    • Creativity
    • Integrity, Respect and Excellence
    • Strong Work Ethic
    • Interpersonal Skills
    • Highly Organized
    • Excellent Communication Skills
    • Meticulous Attention to Detail
    • Motivation, Coaching, Mentoring
    • Personal Effectiveness
    • Adaptability
    • Receptivity to Feedback
    • Learning Agility
    • Dedication to Lead
    • Values Driven
    • Conceptual Thinking
    • Culture Fit
    • Resilience
    • Customer Focus
    Technical
    Competencies


    • Proficiency in establishing and maintaining
    relationships with journalists, editors, and media
    outlets. This includes crafting press releases,
    pitching stories, and managing media inquiries.

    • Ability to create engaging and compelling
    content across various formats and channels,
    including written content (articles, blog posts,
    press releases), visual content (graphics, videos,
    infographics), and multimedia content (podcasts,
    webinars).

    • Strong writing and editing skills to craft clear,
    concise, and persuasive copy for marketing
    materials, press releases, website content, social
    media posts, and other communication
    channels.

    • Knowledge of digital marketing principles and
    techniques, including search engine optimization
    (SEO), email marketing, social media marketing,
    content marketing, and online advertising.

    • Proficiency in managing corporate social media
    accounts (e.g., LinkedIn, Twitter, Facebook,
    Instagram) to build brand awareness, engage
    with audiences, and drive traffic to the
    company's website or other digital assets.

    • Ability to develop and implement crisis
    communication plans, including timely and
    effective responses to sensitive issues, negative
    publicity, and emergencies that may impact the
    company's reputation.

    • Knowledge of internal communication best
    practices and tools to effectively communicate
    with employees, disseminate information, foster
    employee engagement, and maintain
    organizational culture.

    • Ability to confidently and effectively deliver
    presentations, speeches, and key messages to
    internal and external stakeholders, including
    employees, clients, investors, and the media.

    5


    • Understanding of branding principles and
    strategies to maintain brand consistency,
    integrity, and identity across all communication
    channels and touchpoints.

    • Basic graphic design skills to create visually
    appealing assets such as social media graphics,
    presentations, and marketing collateral using
    tools like Adobe Photoshop, Illustrator, or Canva.

    • Familiarity with website content management
    systems (CMS) like WordPress to update website
    content, publish blog posts, and optimize web
    pages for search engines.

    • Proficiency in using analytics tools (e.g., Google
    Analytics, social media analytics) to track and
    analyze key performance metrics, measure the
    effectiveness of communication campaigns, and
    generate insights for optimization.

    • Basic knowledge of multimedia production tools
    and software to create and edit videos,
    podcasts, and other multimedia content for
    marketing and communication purposes.

    • Ability to plan, coordinate, and execute
    corporate events, including conferences,
    seminars, webinars, product launches, and
    media briefings.

    • Familiarity with email marketing automation
    platforms (e.g., Mailchimp, HubSpot) to create,
    schedule, and analyze email campaigns, segment
    audiences, and nurture leads.

    Minimum
    Qualification
    Standards


    • Bachelor's degree in business, marketing, or a
    related field in communication.

    • Strong understanding of sales processes,
    strategies, and methodologies.

    • Excellent communication skills (written and
    verbal comms)

    • Proficiency in marketing software and sales
    analytics tools.

    • Strategic thinking and problem-solving abilities.
    • Ability to adapt to changing market conditions
    and competitive landscapes.

    • With 3-5 years' experience in Advertising, PR and
    brand management in a corporate set up.
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