Creative Copywriter Analyst - Taguig, Philippines, Pilipinas - DITO Telecommunity Corporation

Paglalarawan

Job Title:

Creative Copywriter Analyst

Job Description

Overview:

· Leads Creative-Copy team of DITO Telecommunity: works and oversees the copywriting team to make sure to deliver all the necessary creative requirements of Marketing Services, Brand Group, Products, Customer Experience and Sales and other internal stakeholders.

• Works closely with the Creative-Design team of DITO Telecommunity to align and work together all necessary creative requirements from producing, ideation and implementation of copywriting requirements such as promo collaterals, brand merch, product packaging; print; tri-media advertisements; Digital Marketing/Online requirements such as EDM, interactive designs; online ads, social media materials, and or videos and that help generate visibility and communicate company messaging in a more effective manner
• Develops & creates creative campaign concepts and copy requirements as per requirement of Marketing Services, Digital Marketing, Brand Group, Product & Innovations Sales, Customer Experience and other internal stakeholders
• Help manage overall brand image and communications to the market.
• Manage and ensure compliance of DITO brand identity for consistency and alignment with the rest of the company.
• Create, support and maintain brand awareness, perception and positioning in the Philippine market.
• Works with Marketing Services Team to develop omnibus DITO Brand campaigns for external communications and works closely with internal functions/teams for internal & employee branding requirements.

Functions:

• Work closely with the Marketing Services Manager in strategizing, planning and executing DITO Omnibus brand campaigns & other marketing materials requirement.
• Work closely with the Marketing Services and other DITO Commercial department functions such us (Brand Group and other DITO departments) in the development of campaigns and requirements.
• Execute end-to-end project assignments ranging from online and offline copy & content production work.
• Work closely with in-house creative and/or external agencies to develop concepts and to maintain corporate identity
• Service internal departments to maintain brand consistency in application and execution across all mediums
• Provide copy direction for collateral, web, product packaging, and other visual communications media for the company
• Works closely with Digital Marketing Group in creating and producing digital & social media campaigns and materials.
• Work in a group or individually to develop concepts, approaches and storyboard
• Research and collect information on materials and image references relevant to project

Traits:

· Creativity skills: must be good at creating concepts for others to work on. They must have a keen awareness of current trends in advertising, social and content marketing, photography and videography and graphic design.

· Communication and presentation skills: must have good excellent communication (written and verbal) and confident presentation skills to pitch ideas to stakeholders and also explain their ideas to members of their creative team.

· Interpersonal skills: Excellent interpersonal skills are a must. Need a clear creative vision while remaining open to others' ideas.

· Leadership skills: to lead, develop and oversee their creative team. Able to Foster Teamwork, Positioning, Organization, Coaching, Promoting Process Improvement

· Digital, photography and videography and graphic design skills: Extensive knowledge of graphic design & videography and relevant software is vital. Familiarity with film-making techniques is very useful. Video editing, copywriting and HTML skills are usually needed.

· Excellent Project Management Skill, Proactive, Developing Creative Standards, Productive.

• Possess personal traits:
• friendly, mature, humble, honest, meticulous; self-starter; able to perform under pressure in a challenging environment, resourceful, creative, fun
• High comfort level working in a diverse environment
• Able to maintain high confidentiality, tactful and discretion when dealing with people
• Able to make administrative / procedural decisions and judgments

Employment Standards:

· Innovative and creative

· Professional & Agile

· Entrepreneurship and high energy

· Work experience

Minimum working experience:

• Bachelor's Degree in Fine Arts, Multimedia, Advertising, Business Administration, Management, Marketing, Digital Media, Information Technology, Communications, or any related field
• Previous experience that provides the knowledge, skills, and abilities to perform the job, at least 3 to 5 years of working experience with the same capacity.
• Advertising & Digital Marketing Agency, Public Relations or Inhouse Creative Function experience is a plus
• Campaign Development, Execution and Management Experience.
• Excellent comprehension on strategic level and critical thinking
• Unique insight into creative ideas and good taste in visual arts
• Proficient in oral and written English and Filipino
• Excellent computer skills and proficient in Word, Excel and PowerPoint
• Video production, photoshoot production experience.