Manager, Loyalty Programs - Parañaque City
4 oras ang nakalipas
Paglalarawan ng trabaho
Loyalty Program Design & Optimization- Own the end-to-end loyalty program structure for two brands, including:
- Tier levels and progression logic
- Points earning rules and multipliers
- Tier-up and retention mechanics
- Reward types and benefit structures
- Define and continuously refine multipliers and thresholds to ensure tier progression feels rewarding without excessive reinvestment.
- Design benefits that are meaningful to players while remaining cost-efficient (e.g. bonuses, perks, experiences, non-cash rewards).
- Own the reinvestment economics of the loyalty programs.
- Model and monitor the cost vs. value of loyalty benefits by tier and player segment.
- Ensure total loyalty reinvestment stays within agreed targets and does not negatively impact margins.
- Identify and mitigate abuse, over-redemption, or cost leakage, especially at higher tiers.
- Work closely with Finance and CRM to validate assumptions and outcomes.
- Track and analyze loyalty KPIs including:
- Tier distribution and migration
- Incremental turnover and retention uplift
- Cost per tier and per benefit
- Total reinvestment% by brand and VIP level
- Use data to make informed adjustments to mechanics and benefits.
- Produce clear insights and recommendations for the CRM Director and senior stakeholders.
Cross-Functional Collaboration
- Partner closely with:
- CRM (campaigns, communications, execution)
- Product / Platform (implementation of mechanics)
- BI/ Analytics (reporting and modeling)
- Finance (cost control and forecasting)
- Ensure loyalty mechanics are clearly understood and consistently applied across both brands.
- Reporting Line Reports directly to the CRM Director, working closely with Bl, Finance, Product, and Brand teams across both brands
Requirements
- 5-8+ years of experience in loyalty, CRM, retention, or commercial roles.
- Strong understanding of loyalty program mechanics, especially points, tiers, and reward economics.
- Highly data-driven and commercially minded, comfortable working with numbers, assumptions, and trade-offs.
- Experience managing reinvestment, bonuses, or incentive structures.
- Background in online gambling / gaming is strongly preferred.
- Experience working with multiple brands or complex segmentation is a plus.
- Able to balance player attractiveness with financial discipline.
- Detail-oriented, structured, and comfortable challenging assumptions
Mga katulad na trabaho
+Loyalty program design and optimization for two brands. · +Owning the end-to-end loyalty program structure. · Designing benefits that are meaningful to players while remaining cost-efficient. · +, , 5-8+ years of experience in loyalty or CRM roles, · , , , , , · ...
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