Marketing Manager - Philippines, Pilipinas - Sunnies Face

Paglalarawan

The Offline Marketing Manager spearheads the offline marketing team to drive awareness, traffic, engagement, and sales through offline marketing and sales channels.

Accountable for Retail Marketing, Store Design, In-store Strategy and Visual Merchandising Execution — he/she will lead strategy and executions on offline channels to drive customer acquisition and retention, using consumer insights, industry knowledge and strategic thinking.

Responsibilities

• Strategic Planning & Execution - Lead integrated offline marketing strategies aligned with the brand's overall strategy, overseeing retail marketing, store design, in-store strategy, and visual merchandising execution.
• Retail Marketing - Lead retail marketing campaigns across various channels to boost brand awareness, increase store foot traffic, and execute targeted programs for specific markets.
• Retail Design - Provide strategic direction to the Retail Design team for new and existing store projects, ensuring customer-centric designs and collaboration with Sales teams.
• In-store Strategy and Visual Merchandising - Guide the in-store strategy and visual merchandising teams to enhance the customer experience, digitalize the store experience, and integrate Sales efforts.
• Communication & Collaboration - Communicate strategic recommendations effectively, foster open communication within teams, collaborate across departments for goal-oriented execution, and maintain strong relationships with external partners.
• People Management - Integrate and oversee offline marketing teams, provide mentorship, ensure timely delivery, support team growth and development, and promote transparent working methods.
• Brand & Product Knowledge - Demonstrate extensive knowledge of the brand's products and services, showing a deep understanding of all product lines.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Management, or a relevant field
• 3-7 years of professional experience in brand, merchandising, marketing, or a related area
• Experience overseeing marketing operations within offline or retail channels
• Proven track record in managing various marketing campaigns, such as integrated marketing, out-of-home, ATL/BTL, or shopper marketing; prior experience in an advertising agency is advantageous
• Demonstrated ability to lead teams, foster growth and development in both personnel and business outcomes
• Strong strategic thinking, analytical capabilities, and problem-solving aptitude
• Proficiency in Microsoft Office and similar software tools