Marketing Insights and Data Specialist - Tuguegarao, Cagayan
4 oras ang nakalipas
Paglalarawan ng trabaho
We are looking for a Marketing Insights and Data Specialist to lead the reporting and analysis of marketing, sales, and revenue data. This role focuses on transforming fragmented data into actionable insights, allowing leadership to make informed decisions. You will design and maintain a scalable data setup that supports business growth, ensures data accuracy, and simplifies reporting as the business evolves.
Key Responsibilities:
– Data Architecture & Warehousing:
– Design and maintain a central source for marketing and revenue data
– Manage the location of raw and processed data (e.g., BigQuery, Snowflake, Postgres)
– Ensure seamless integration of historical and live data
– Maintain data consistency, accuracy, and long-term reliability
– Marketing, Sales & Revenue Analytics:
– Create and maintain reports on funnel conversion rates (lead to sale)
– Analyze sales representative performance and call conversion rates
– Implement and manage revenue attribution models
– Track key metrics like LTV, CAC, AOV, churn, and cohort performance
– Monitor subscription metrics such as renewals, cancellations, and billing cycles
– Translate data into clear, actionable insights
– BI & Reporting:
– Build and maintain dashboards for leadership
– Manage BI tools like Looker Studio, Metabase, Power BI, Tableau
– Ensure reporting remains simple and trustworthy
– Integrations & Automation:
– Design and manage data flows from marketing, sales, and revenue platforms
– Integrate tools like CRM, checkout, scheduling, and ads
– Use automation tools to streamline data handling
Mandatory Skills:
– Strong SQL skills (joins, aggregations, window functions)
– Experience with modern data warehouses
– Experience with BI and dashboarding tools
– Strong understanding of marketing funnels and revenue metrics
– Ability to communicate insights clearly to non-technical stakeholders
Preferred Skills:
– Experience with marketing or CRM platforms
– Familiarity with event tracking tools
– Experience migrating teams from spreadsheet-based reporting to centralized systems
Why Join Us:
– Influence marketing and growth decisions directly with your insights
– Opportunity to work in a dynamic, data-driven environment
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