Senior Shopify Lead - Makati - Armada Brands

Paglalarawan

About Us

Armada Brands is a venture-backed consumer startup building high-growth direct-to-consumer (DTC) brands for the Philippine market. We create and scale consumer-loved products across nutrition and food and beverage, focused on underserved needs and high-demand categories.

We develop proprietary brands end to end, from product formulation to brand, channel, and growth strategy, combining strong product science with data-driven digital marketing and ecommerce execution.

Our model is digital first and DTC led, with a clear omni-channel path to scale. The team brings deep experience in ecommerce, performance marketing, and brand building across Southeast Asia.

Backed by leading venture capital firms and experienced business angels in the region, we operate a growing portfolio of brands and are preparing multiple new launches in the coming months.

We are building a high-talent, fast-moving team of operators and builders who want to create and scale standout consumer brands.

This Role

We're looking for a Senior Shopify Lead who can combine creative vision, commercial instinct, and technical execution into one high-impact role.

You will own the end-to-end storefront experience across our DTC brands not just how it looks, but how it performs. This role sits at the intersection of brand, growth, and technology. You'll translate positioning and commercial strategy into high-converting, beautifully executed Shopify experiences that drive revenue.

This is not a maintenance role. You will build from zero, optimize aggressively, test continuously, and push standards higher. We want someone who can think beyond templates, challenge conventional layouts, and architect storefront journeys that maximize conversion and customer lifetime value.

You should be equally comfortable:

• Customizing Shopify themes and working in Liquid

• Designing high-impact PDPs and landing pages

• Interpreting funnel data and running CRO experiments

• Making commercial decisions based on GMV, CVR, AOV, and ROAS

We're looking for a true ecommerce operator someone who sees the storefront as a growth engine, not just a website.

What You'll Do

• Lead full Shopify website builds for new DTC brand launches from wireframe to live store

• Design bold, conversion-driven direct-to-consumer storefront concepts not template-based layouts

• Architect complete DTC customer journeys (Landing Page → Homepage → PDP → Cart → Checkout → Upsell → Post-purchase)

• Build persuasive, high-converting PDPs that clearly communicate benefits, proof, pricing logic, bundles, and urgency

• Customize Shopify themes and sections using Liquid modify, extend, and optimize beyond default capabilities

• Optimize DTC buying experience across mobile, speed, UX, and checkout flow

• Run CRO experiments (A/B tests, layout tests, offer tests) based on real funnel and performance data

• Translate brand positioning into immersive, high-impact DTC visual storytelling

• Partner closely with growth and brand teams to launch campaigns, drops, and promotions quickly

• Elevate performance standards across Shopify and DTC marketplaces (Lazada, Shopee, TikTok Shop)

This role owns DTC storefront revenue and performance, not just website design.

Your Skills

• At least 3+ years hands-on Shopify experience with proven live store results

• Preferably with D2C background

• Strong design eye understands hierarchy, typography, product storytelling, and high-converting layouts

• Creative thinker who can conceptualize unique storefront experiences from scratch

• Strong commercial mindset understands GMV, CVR, AOV, ROAS, and profitability levers

• Technical depth in Shopify, Liquid, theme customization, and performance optimization

• Ecommerce brand thinker understands how positioning, offer, and UX connect

• Experience running and interpreting CRO tests

• Comfortable working in a fast-moving, high-accountability startup environment

• Independent operator with high standards and strong execution discipline

We're setting a high bar.

What Gives You an Edge

• Experience scaling 7–8 figure DTC brands

• Advanced CRO experience (A/B testing frameworks, heatmaps, funnel analysis tools)

• Experience with Shopify Plus

• Custom app integrations or API-level customization

• Technical SEO and site speed optimization expertise

• Experience launching international storefronts

• Performance marketing exposure (Meta, Google) and understanding how traffic converts on-site

• Multimedia production skills (video, motion, high-converting ad creatives)

• Experience working in a multi-brand or high-growth startup environment

Why Join Armada

• Competitive salary + Day 1 HMO + extra leave days — benefits that start immediately

• Direct, visible impact your work influences real business decisions and growth

• High-trust, high-talent culture work with smart teammates and leaders who trust your judgment

• Fast career acceleration steep learning curve in a high-growth, venture-backed startup

• Learn from experienced founders and operators plus regular Lunch & Learns and industry fireside chats

• Hybrid setup (3 days Makati office / 2 days WFH)

• We know how to have fun monthly team lunches, win celebrations, and happy hours

We want someone who can combine creative firepower, business sense, and technical capability and turn brand vision into high-performing storefronts.

If you're ready to build, scale, and own storefront performance message me Let's build brands that win.