Merchandising and Promo Activations Manager - Metro Manila - Perfetti Van Melle

    Perfetti Van Melle
    Perfetti Van Melle Metro Manila

    3 araw ang nakalipas

    Paglalarawan

    The focus of this position is to support the overall objectives of PVM Sales and Marketing Group by developing and executing sound and effective merchandising programs and promo activations that will translate to purchase and effectively, category growth for PVM brands.

    About the Role

    This role is accountable for the management of Third-Party Agency (TPA) Merchandiser Provider, recommending the optimum merchandising deployment in all directly covered doors.

    Responsibilities

    • Planning and executing Merchandising, Visibility, Activations programs.
    • Designing and developing materials that would translate brand campaigns into in-store point of sale collaterals.
    • Managing and utilizing Trade Promo and Merchandising fund, allocating budget per channel and region.
    • Setting Return on Investment and Cost to Sales Ratio Standard in collaboration with Finance team.
    • Managing and leading third-party agencies handling Merchandising manpower team consisting of Operations Manager, Field Supervisors and Merchandisers Headcount).
    • Coordinating directly with vendors and partners for big ticket activations such as conventions and corporate events such as NasCons and Teambuilding.
    • Conducting regular trade visits to check and audit execution and deployment of all Merchandising and activation strategies.
    • Monitoring market intelligence and providing feedback and insights based on trade and shopper reports.

    Required Skills

    • Strong management and leadership skills.
    • Ability to collaborate with various teams including Sales, Marketing, Finance, and Legal.
    • Experience in managing third-party agencies.
    • Strong analytical skills for monitoring ROI and efficiencies.

    Preferred Skills

    • Experience in merchandising and promotional activations.
    • Knowledge of market intelligence and shopper insights.

    Equal Opportunity Statement

    We are committed to diversity and inclusivity in our hiring practices.

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