Wala nang mga aplikasyon ang tinatanggap para sa trabahong ito
- Conduct thorough research to understand niche markets, industry challenges, and customer pain points to develop targeted content.
- Create engaging and informative content for blogs, white papers, case studies, eBooks, and email campaigns that resonate with B2B audiences at different stages of the buying cycle.
- Optimize content for search engines to increase visibility and engagement, working closely with the SEO team to align on keywords and best practices.
- Collaborate with the marketing team to develop a consistent content calendar and execute on scheduled deliverables.
- Measure and analyze content effectiveness with analytics tools to track engagement metrics and lead conversion, adjusting content strategies based on data insights.
- Stay updated with the latest industry trends to ensure content is relevant and impactful.
- Able to create a variety of content across many clients while consistently hitting or exceeding deadlines.
- Bachelor's degree in English, Communications, Journalism, or related field.
- 5-7+ years proven experience in content marketing, specifically within B2B sectors.
- Strong writing and editing skills, with a portfolio demonstrating experience in creating various types of content.
- Familiarity with SEO principles and content management systems.
- Excellent research and analytical skills to gather data-driven insights.
- Ability to work independently and manage multiple projects effectively.
- Exceptional, fluent written and spoken English.
B2B Content Marketing Lead - Taguig, Pilipinas - Execo
Paglalarawan
The B2B Content Marketing Lead will be responsible for researching, creating, and optimizing content primarily for blogging, as well as other formats across the marketing funnel. This role requires a deep understanding of B2B audiences, a flair for writing compelling content, and the ability to measure its impact on target audiences and business goals.
Key Responsibilities:
Qualifications: