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Marketing Manager
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Quezon City

    Marketing Manager - Quezon City, Pilipinas - Marivent Hotels and Resorts Inc.

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    Paglalarawan

    Duties and Responsibilities:

    • Evaluating and optimizing marketing and pricing strategies.
    • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
    • Deploy successful marketing campaigns and own their implementation from ideation to execution.
    • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
    • Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
    • Build strategic relationships and partner with key industry players, agencies and vendors.
    • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
    • Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
    • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
    • Analyze consumer behavior and adjust email and advertising campaigns accordingly.
    • Developing strategies and tactics to boost the company's reputation and drive qualified traffic.
    • Deploying successful marketing campaigns from ideation to execution.
    • Experimenting with various organic and paid acquisition channels.
    • Analyzing market trends and preparing forecasts.
    • Generating new business leads.
    • Increasing brand awareness and market share.
    • Coordinating marketing strategies with the sales, financial, public relations, and production departments.
    • Developing and managing the marketing department's budget.
    • Overseeing branding, advertising, and promotional campaigns.
    • Managing the marketing department's staff.
    • Preparing and presenting quarterly and annual reports to senior management.
    • Promoting our brand at trade shows and major industry-related events.
    • Keeping informed of marketing strategies and trends.
    • Conduct marketing research.
    • Maximize customer awareness.
    • Promoting hotel facilities.
    • Build Customer Relationships.
    • Liaison with staff and other manager.

    Qualifications, Skills and Experience:

    • Bachelor's degree in marketing, finance, business administration, or similar.
    • A master's degree in a relevant field will be advantageous.
    • At least 5 years' experience as a marketing manager.
    • Extensive knowledge of marketing strategies, channels, and branding.
    • Superb leadership, communication, and collaboration abilities.
    • Exceptional analytical and problem-solving skills.
    • Strong time management and organizational abilities.

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