B2C Product Marketing Manager - Makati - Optum Philippines

    Optum Philippines
    Optum Philippines Makati

    3 araw ang nakalipas

    Paglalarawan

    We are looking for a strategic and execution‑focused B2C Product Marketing Manager to lead go‑to‑market strategies for consumer and provider products. This role will serve as a subject‑matter expert for assigned product families, driving positioning, messaging, and launch excellence while partnering closely with cross‑functional stakeholders.

    The ideal candidate is a strong communicator, highly organized, and comfortable working independently in a fast‑paced, matrixed environment.

    Key Responsibilities

    • Lead strategy development and execute go‑to‑market plans for new Consumer and Provider product launches and enhancements.
    • Develop compelling product messaging, positioning, and naming that clearly articulates value propositions.
    • Create product‑specific and product‑family marketing materials to support launches, campaigns, and ongoing engagement.
    • Assess and interpret stakeholder needs and requirements, translating them into effective marketing solutions.
    • Identify and recommend marketing solutions for non‑standard requests and complex challenges.
    • Operate with minimal guidance, seeking direction only on the most complex initiatives.
    • Serve as a product marketing expert and trusted resource for assigned product families.
    • Collaborate cross‑functionally with product, communications, operations, and leadership teams to ensure alignment and execution excellence.

    Qualifications

    • Bachelor's degree in Communications, Public Relations, or Marketing preferred
    • OR equivalent experience.
    • 5+ years of experience in communications, public relations, or marketing.
    • 5+ years of project management experience within a matrix organization.
    • 5+ years of professional writing and editing experience, with strong attention to detail.
    • 5+ years of proficiency with Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint.
    • Demonstrated ability to manage, prioritize, and deliver multiple workstreams simultaneously.
    • Proven organizational and time‑management skills.
    • Strong stakeholder management and collaboration capabilities.
    • Healthcare industry experience preferred, but not required.

    Why Join Us

    • Play a key role in shaping consumer and provider product experiences
    • Lead high‑visibility product launches and strategic initiatives
    • Partner with cross‑functional teams and senior stakeholders
    • Work in a collaborative, results‑driven environment with meaningful impact
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