Paid Marketing Specialist - Philippines - Workhorse Digital

    Workhorse Digital
    Workhorse Digital Philippines

    6 araw ang nakalipas

    Marketing / Advertising / Public Relations
    Paglalarawan

    Paid Marketing Specialist

    We're hiring a performance-driven Paid Marketing Specialist to contribute to campaign strategy, setup, optimisation, and reporting across Google Ads (Search, Shopping, Performance Max), Meta, Pinterest, LinkedIn, and other paid social and display channels.

    You'll translate commercial goals into clear media plans, execute high-impact campaigns, and deliver data-led insights that drive measurable growth across e-commerce and lead generation accounts.

    Key ResponsibilitiesStrategy

    • Conduct market, keyword, and audience research to inform channel and campaign decisions
    • Develop forecasts, channel mix recommendations, budget allocation, and testing roadmaps
    • Collaborate with technical teammates to create media plans aligned to business objectives and KPIs

    Build & QA

    • Design logical account structures with clear, scalable naming conventions
    • Work with the technical team to implement and QA tracking (GA4, GTM), conversions, and pixels/tags
    • Maintain UTM governance and ensure clean, consistent data across all platforms
    • Set up and manage shopping feed quality across Google Merchant Center and Meta Commerce Manager

    Campaign Management & Optimisation

    • Manage bid strategies, budget pacing, and audience architecture (prospecting, retargeting, lookalikes)
    • Continuously test and optimise creatives, targeting, and account structure
    • Apply ongoing iteration to improve ROAS, CPA, CPL, and conversion rates
    • Collaborate with creative and CRO teams to ensure message and offer alignment across all touchpoints

    Measurement & Reporting

    • Conduct cohort and funnel analysis, ensuring alignment between platform data and GA4
    • Identify insights and actionable next steps through data-led analysis
    • Build and maintain clear, concise weekly performance reports

    Compliance & Hygiene

    • Ensure all campaigns comply with platform policies and brand safety standards
    • Maintain documentation, scripts, alerts, and QA routines to support performance and data integrity

    Must-Have Experience

    • 3–5+ years managing multi-channel paid media with meaningful monthly spend
    • Hands-on experience with:
    • Google Ads (Search, Shopping, Performance Max)
    • Meta Ads (Conversion, Lead, Dynamic, Video campaigns)
    • Pinterest Ads and LinkedIn Ads
    • Proven ability to lift ROAS for e-commerce and reduce CPL/CPA for lead generation
    • Strong understanding of funnel dynamics and incrementality testing
    • Working experience with GA4, event mapping, and UTM tracking

    Nice-to-Have Experience

    • Google Tag Manager (GTM)
    • Shopify and/or WooCommerce
    • Microsoft Ads (Bing)
    • YouTube (in-stream and in-feed)
    • Hotjar or Microsoft Clarity
    • HubSpot

    KPIs You'll Own

    • Efficiency: CPA/CPL, ROAS, MER vs targets
    • Scale: Qualified lead volume or incremental revenue growth
    • Learning Velocity: Number of valid tests per month with documented learnings
    • Data Integrity: Tracking hygiene, low disapproval rates, and accurate budget pacing

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