- Conduct market, keyword, and audience research to inform channel and campaign decisions
- Develop forecasts, channel mix recommendations, budget allocation, and testing roadmaps
- Collaborate with technical teammates to create media plans aligned to business objectives and KPIs
- Design logical account structures with clear, scalable naming conventions
- Work with the technical team to implement and QA tracking (GA4, GTM), conversions, and pixels/tags
- Maintain UTM governance and ensure clean, consistent data across all platforms
- Set up and manage shopping feed quality across Google Merchant Center and Meta Commerce Manager
- Manage bid strategies, budget pacing, and audience architecture (prospecting, retargeting, lookalikes)
- Continuously test and optimise creatives, targeting, and account structure
- Apply ongoing iteration to improve ROAS, CPA, CPL, and conversion rates
- Collaborate with creative and CRO teams to ensure message and offer alignment across all touchpoints
- Conduct cohort and funnel analysis, ensuring alignment between platform data and GA4
- Identify insights and actionable next steps through data-led analysis
- Build and maintain clear, concise weekly performance reports
- Ensure all campaigns comply with platform policies and brand safety standards
- Maintain documentation, scripts, alerts, and QA routines to support performance and data integrity
- 3–5+ years managing multi-channel paid media with meaningful monthly spend
- Hands-on experience with:
- Google Ads (Search, Shopping, Performance Max)
- Meta Ads (Conversion, Lead, Dynamic, Video campaigns)
- Pinterest Ads and LinkedIn Ads
- Proven ability to lift ROAS for e-commerce and reduce CPL/CPA for lead generation
- Strong understanding of funnel dynamics and incrementality testing
- Working experience with GA4, event mapping, and UTM tracking
- Google Tag Manager (GTM)
- Shopify and/or WooCommerce
- Microsoft Ads (Bing)
- YouTube (in-stream and in-feed)
- Hotjar or Microsoft Clarity
- HubSpot
- Efficiency: CPA/CPL, ROAS, MER vs targets
- Scale: Qualified lead volume or incremental revenue growth
- Learning Velocity: Number of valid tests per month with documented learnings
- Data Integrity: Tracking hygiene, low disapproval rates, and accurate budget pacing
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Paid Marketing Specialist - Philippines - Workhorse Digital

6 araw ang nakalipas
Paglalarawan
Paid Marketing Specialist
We're hiring a performance-driven Paid Marketing Specialist to contribute to campaign strategy, setup, optimisation, and reporting across Google Ads (Search, Shopping, Performance Max), Meta, Pinterest, LinkedIn, and other paid social and display channels.
You'll translate commercial goals into clear media plans, execute high-impact campaigns, and deliver data-led insights that drive measurable growth across e-commerce and lead generation accounts.
Key ResponsibilitiesStrategy
Build & QA
Campaign Management & Optimisation
Measurement & Reporting
Compliance & Hygiene
Must-Have Experience
Nice-to-Have Experience
KPIs You'll Own
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