Sales and Advertising Manager - Nasugbu, Philippines, Pilipinas - FAMCO Retail Inc.

Paglalarawan

Developing Marketing Strategies:
Create and implement marketing strategies to drive traffic, engagement, and sales on the e-commerce platform.

This might involve a mix of digital marketing tactics such as SEO, PPC advertising, email marketing, social media marketing, content marketing, and influencer partnerships.

Managing Campaigns:

Oversee the execution of marketing campaigns from conception to completion, ensuring they align with business goals and resonate with the target audience.

Analyzing Data:

Utilize analytics tools to track and analyze key performance metrics such as website traffic, conversion rates, customer acquisition costs, and ROI.

Use this data to optimize campaigns and make data-driven decisions.

Customer Relationship Management:
Develop strategies to acquire and retain customers, including personalized email marketing, loyalty programs, and customer service initiatives.

Collaboration with Sales Teams:

Work closely with the sales team to align marketing efforts with sales goals, providing them with the necessary marketing materials and support to drive conversions.

E-commerce

Platform Management:

Oversee the e-commerce platform, ensuring it is user-friendly, optimized for conversions, and up to date with the latest trends and technologies in e-commerce.

Market Research:
Stay updated on industry trends, competitor activities, and customer preferences through market research and analysis. Use this information to identify opportunities for growth and innovation.

Budget Management:
Manage the marketing budget effectively, allocating resources to initiatives that offer the highest potential return on investment.

Cross-functional Collaboration: Collaborate with other departments such as product development, IT, and customer service to ensure a seamless customer experience and alignment of strategies.

Testing and Optimization:
Continuously test and optimize marketing campaigns, messaging, and website elements to improve performance and maximize results.