Marketing Senior Associate - Philippines, Pilipinas - AyalaLand Malls, Inc.

Paglalarawan

Ayala Malls, it's all about creating an Amazing experience. With over 60 commercial centers situated strategically in the Philippines' main cities and burgeoning centers of growth, our malls serve as lifestyle and cultural hubs that seamlessly integrate built and natural environments through contemporary Filipino architecture and design, and present a refreshing shopping, dining, and leisure experience that enlivens diverse locales nationwide.

The Role

You Will Be Responsible For

• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
• Translating brand strategy into brand plan and go-to-market strategy.
• Planning and execution of communications and media actions across offline, online and social media.
• Participating in product development, pricing and supporting new product launches.
• Guiding the Advertising & Promotion budget.
• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing material and collateral in line with brand direction.
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
• Tracking effectiveness of various campaigns and course correcting as required.
• Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
• Leading the planning and implementation of PR and initiatives related to the brand.
  
  

Ideal Profile

• You have at least 2 years experience ideally in Marketing Communications or Brand Marketing / Brand Manager within Retail industry.
• Experience within would be a strong advantage.
• You are a strong networker & relationship builder
• You are a strong mentor and coach who can build high performing teams
• You are a strong team player who can manage multiple stakeholders
  
  

What's on Offer

• Opportunity within a company with a solid track record of performance
• Join a market leader within Retail
• Leadership Role