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Segment Planning Specialist - Philippines, Pilipinas - PLDT
Paglalarawan
Education
Graduate of any 4-year course
Qualifications
Experience
with at least 2-year professional experience in the following:
. Project/Program Management
. Marketing and Analytics
. Telco or FMCG Distribution Methodology
Experience in configuring Campaign and Customer Profiling Tools
Skills & Attributes
. Strategic Thinker with initiative and vision Critical Thinker
. Innovative
. Techno-savvy
. Detail and process-oriented
. Excellent written and verbal communication, interpersonal and presentation skills
. Ability to organize, plan and handle multiple activities in a fast-paced environment
. Ability to manage time and workload effectively.
. Ability to interface, partner, coordinate with any level or background within or outside the organization
. Ability to work independently and in a team environment, with minimal direction/supervision
. Ability to address controversial topics with tact and diplomacy
Duties and Responsibilities
Role Overview
Ensures relevant execution of baseline customer lifecycle for each Brand Segment. Defines and manages execution of Campaign Plan/s to deliver Brand defined Marketing objectives, Campaign KPIs and Target Campaign ROls.
