- Conduct keyword research, competitor analysis, and website audits to identify SEO opportunities and areas for improvement.
- Optimize website content, metadata, and on-page elements to improve search engine rankings and visibility.
- Develop and implement link building strategies to increase domain authority and enhance organic search performance.
- Create and optimize engaging and SEO-friendly content for websites, blogs, social media, and other digital platforms.
- Develop content calendars, editorial schedules, and content promotion plans to drive audience engagement and generate inbound traffic.
- Collaborate with content creators, designers, and stakeholders to produce high-quality, relevant, and shareable content.
- Plan, execute, and optimize digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other paid channels.
- Monitor campaign performance, analyze key metrics, and adjust targeting, bidding, and creative elements to maximize ROI and achieve campaign objectives.
- Conduct A/B testing and experimentation to optimize ad copy, visuals, landing pages, and conversion paths for improved performance.
- Develop and implement social media strategies to increase brand awareness, engage followers, and drive traffic to digital properties.
- Manage social media accounts, publish content, respond to comments, and monitor conversations to maintain a positive brand presence.
- Leverage social media analytics tools to track performance metrics, measure engagement, and identify opportunities for growth and optimization.
- Monitor website traffic, user behavior, and conversion metrics using web analytics tools such as Google Analytics.
- Generate regular reports, dashboards, and performance insights to communicate key findings, trends, and recommendations to stakeholders.
- Use data-driven insights to evaluate campaign effectiveness, identify areas for improvement, and inform strategic decision-making.
- Associate Degree, Certification in Communications, Digital Media or Equivalent combination of Training and Experience
- Proven experience in SEO, digital marketing, or related roles, with a strong understanding of search engine algorithms, ranking factors, and best practices.
- Proficiency in SEO tools and software, such as Google Search Console, SEMrush, Moz, Ahrefs, or similar platforms.
- Hands-on experience with digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC channels.
- Knowledge of social media platforms, content management systems (CMS), and email marketing platforms.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent written and verbal communication skills, with the ability to create compelling content and articulate ideas effectively.
- Strong project management skills, with the ability to prioritize tasks, manage deadlines, and collaborate with cross-functional teams.
- Creative thinking and problem-solving abilities, with a passion for staying updated on industry trends, emerging technologies, and digital marketing innovations.
- Must be authorized to work in the country where the job is based.
- Must be willing to submit up to a LEVEL II background and/or security investigation with a fingerprint. Job offers are contingent on background/security investigation results.
- Must be willing to submit to drug screening. Job offers are contingent on drug screening results.
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SEO and Digital Marketing Specialist - Philippines, San Fernando, Ilocos Region, Pilipinas - Mass Markets
Paglalarawan
Position OverviewJob Title: SEO and Digital Marketing
Job Type: Full - Time
Location: Philippines
MCI is a leading Business Process Outsourcing (BPO) company that specializes in delivering tailored solutions to meet the diverse needs of our clients. With a commitment to excellence and a focus on innovation, we have established ourselves as a trusted partner in the industry.
We are seeking a SEO and Digital Marketing Specialist, who will be responsible for developing and executing digital marketing strategies to improve online visibility, drive website traffic, and enhance brand awareness. The role will involve optimizing website content, implementing SEO techniques, managing digital advertising campaigns, and analyzing performance metrics to achieve business goals and objectives.
To be considered for this role, you must complete a full application on our company careers page, including all screening questions and a brief pre-employment test.
Key Responsibilities
POSITION RESPONSIBILITIES
WONDER IF YOU ARE A GOOD FIT FOR THIS POSITION
All Positive, And Driven Applicants Are Encouraged To Apply. The Ideal Candidates For This Position Are Highly Motivated And Dedicated And Should Possess The Below Qualities
WANT AN EMPLOYER THAT VALUES YOUR CONTRIBUTION
We offer competitive compensation packages, professional development opportunities, and a collaborative work environment that values diversity and inclusion.
Physical Requirements
This job operates in a professional office environment. While performing the duties of this job, the employee will be largely sedentary and will be required to sit/stand for long periods while using a computer and telephone headset. The employee will be regularly required to operate a computer and other office equipment, including a phone, copier, and printer. The employee may occasionally be required to move about the office to accomplish tasks; reach in any direction; raise or lower objects, move objects from place to place, hold onto objects, and move or exert force up to forty (40) pounds.
CONDITIONS OF EMPLOYMENT
It is the policy of MCI and affiliates to provide reasonable accommodation when requested by a qualified applicant or employee with a disability unless such accommodation would cause undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment. If reasonable accommodation is needed, of Human Resources.
EQUAL OPPORTUNITY EMPLOYER
At MCI and its subsidiaries, we embrace differences and believe diversity is a benefit to our employees, our company, our customers, and our community. All aspects of employment at MCI are based solely on a person's merit and qualifications. MCI maintains a work environment free from discrimination, one where employees are treated with dignity and respect. All employees share in the responsibility for fulfilling MCI's commitment to a diverse and equal opportunity work environment.
MCI does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. MCI will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.
MCI will not tolerate discrimination or harassment based on any of these characteristics. We adhere to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits , social and recreational programs, and discipline . In addition, it is the policy of MCI to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where an employee works.
About Mci (parent Company)
MCI ( ) helps customers take on their CX and DX challenges differently, creating industry-leading solutions that deliver exceptional experiences and drive optimal performance. MCI assists companies with business process outsourcing, staff augmentation, call center services , customer services, and IT Services needs by providing general and specialized hosting, software, staff, and services.
In 2019 Marlowe Companies Inc. (MCI) was named by Inc. Magazine as Iowa's Fastest Growing Company in the State of Iowa and was named the 452nd Fastest Growing Privately Company in the USA, making the coveted top 500 for the first time. MCI's subsidiaries had previously made Inc. Magazine's List of Fastest-Growing Companies 15 times respectively. MCI has fifteen business process outsourcing service delivery facilities in Iowa, Georgia, Florida, Texas, Massachusetts, New Hampshire, South Dakota, New Mexico, California, Kansas, and Nova Scotia.
Driving modernization through digitalization, MCI ensures clients do more for less. MCI is the holding company for a diverse lineup of tech-enabled business services operating companies. MCI organically grows, acquires, and operates companies that have a synergistic products and services portfolios, including but not limited to Automated Contact Center Solutions (ACCS), customer contact management, IT Services (IT Schedule 70), and Temporary and Administrative Professional Staffing (TAPS Schedule 736), Business Process Management (BPM), Business Process Outsourcing (BPO), Claims Processing, Collections, Customer Experience Provider (CXP), Customer Service, Digital Experience Provider (DXP), Account Receivables Management (ARM), Application Software Development, Managed Services, and Technology Services, to mid-market, Federal & enterprise partners. MCI now employs 10,000+ talented individuals with 150+ diverse North American client partners across the following MCI brands: GravisApps, Mass Markets, MCI Federal Services (MFS), The Sydney Call Center, OnBrand24, and Valor Intelligent Processing (VIP).
The purpose of the above job description is to provide potential candidates with a general overview of the role. It's not an all-inclusive list of the duties, responsibilities, skills, and qualifications required for the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based upon your performance of the tasks listed in this job description.
The employer has the right to revise this job description at any time. This job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.
