Senior Media Planner - Taguig - IPG Mediabrands

Paglalarawan

Legal Entity: IPG Mediabrands Philippines, Inc. (a member company of Omnicom Media Philippines)

WHO WE ARE

We are IPG Mediabrands, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of 18,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. In 2007, Mediabrands or MB was born in the global arena under the parent company InterPublic Group (NYSE: IPG) which is currently headquartered in New York City, USA.

Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client's businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.

In the Philippines, IPG Mediabrands was founded in 2015 by the late and beloved Venus Reyes-Navalta and is registered in SEC as IPG Mediabrands Philippines, Inc. We are structured in the country as an umbrella company of a number of brands or business units such as UM (media agency), Initiative (media agency), Magna, Orion, MediaBrands Content Studio (MBCS) plus our now affiliates Kinesso, Reprise (performance marketing) and Matterkind (programmatic / addressable media) which unified into one business unit still called Kinesso that incorporated its own company in 2021 to form Kinesso Philippines, Inc.

We are looking for a SENIOR COMMUNICATIONS DESIGN EXECUTIVE (Senior Integrated Media Planner) who can join our INITIATIVE (media agency) team:

ABOUT THE TEAM

INITIATIVE is different to other media agencies.

We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

Communications Design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned, earned and paid ecosystem in order to achieve a desired behavioral outcome.

There are 4 central behaviors that bind all INITIATIVE employees together. These behaviors are always encouraged and rewarded by the agency. We are:

Fearless in our approach.

Be fearless. Push back on clients when appropriate. Have the courage to take bold ideas to the table. If you believe in something don't take "no" for an answer. Remember, fortune really does favor the brave.

Brilliant in our work.

Everything you do for the agency and our clients must be of the highest standard. Good enough is not good enough. Be obsessed about producing brilliant work. Every day. Every time. No exceptions.

Dynamic in our design.

Be dynamic and agile. Design these things into your plans for clients. Remember we must keep pace with technology and consumers. Don't be afraid of change, run towards it.

Seamless in our execution.

We sell solutions not services. Always "stitch" together the various services of Initiative and IPG Mediabrands in a way that is seamless for clients. We operate as one united IPG Mediabrands and never in siloes.

THE SENIOR COMMUNICATIONS DESIGN EXECUTIVE ROLE

As Senior Communications Designer, you are an important member of the day to day Communications Design team on your client, helping to ensure great communications ideas make their way into market through the key support role you perform. Your role is to help produce and analyze the foundational consumer, brand and marketing intelligence for the communications design brief, and assist in the production, reporting and loading of the detailed communications flowchart.

RESPONSIBILITIES

Client

• Contributor to impactful communications plan development to meet client needs and deliver communications idea
• Provide accurate and timely communications planning inputs in support of the Communications Design process
• Assist Communications Designer Manager/Director with communications plan development
• Responsible for the delivery of accurate, impactful inputs that power the client's communications plan and grow their business
• Responsible for the timely, accurate delivery of day to day requests from the team
• Responsible for regular trend identification, culture and competitive analysis for client (Prepares post-campaign reports)
• Provide timely responses to adhoc client requests as required

Internal

• Provide communications, audience intelligence, and data inputs through the application of syndicated and proprietary systems for communications design, goal setting, and decision-making
• Maintain POV reports and intelligence on current best practice planning approaches and outcomes for client, brand, and category
• Work with the Communications Design Director and Partnerships team to develop the RFP to develop the best possible plan for the communications idea
• Support the Communications Design Directors in researching Communications Design relevant innovations, audience trends & Partnerships opportunities with the ability to provide the Strategy team with actionable insights
• Contribute to reporting and analysis of campaigns
• Contribute to the ideation team sessions in conjunction with the Strategy team and relevant Specialty Business Units(SBUs) to generate creative & compelling connections idea
• Development of the flowchart/VMS grounded in the communications idea, including oversight of the plan being accurately produced to address the business goals
• Ensure the communications ecosystem extends beyond paid through the integration (and quantification) of owned, earned and shared impacts
• Contribute to the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques across both traditional and digital media (e.g. Nielsen Arianna, Nielsen CMV, etc.)
• Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections idea (e.g. MOS presentations; media amplifications, etc.)
• Internal brand expert
• Basic to advance knowledge of digital strategy and planning (Facebook and YouTube)
• Abreast with various digital innovations, advancement (Tiktok, Viu, Viber)
• Knowledge of how e-commerce platforms work
• Meet several client demands
• Diligently responds to client emails and requests
• Able to build rapport easily with client (client go-to point person)

Commercial

• Contributor to Specialty Business Units revenue growth through planning outcomes
• Contributor to organic revenue from Communications Design

New Business

• Participation in new business as required

Prioritization

• 35% Client
• 60% Internal
• 5% Commercial

Key Performance Indicators (KPIs)

Client

• Able to assist with research and generate key media inputs for best in class communications planning solutions that propel the communications idea
• Positive client relationships; understands clients' business and challenges
• Measurable client business KPIs met
• Lead and contribute key media inputs for best in class communications planning solutions that propel the communications idea from brief to executions
• Able to effectively lead the management of the client's communications budget to successful outcomes
• Accurately and effectively manage client's day to day communications design product requirements
• Produce at least 1 campaign that can be entered into media awards

Internal

• Able to deploy tools and techniques to deliver best in class communications planning outcomes across Owned Earned Shared Paid
• Able to produce reports and intelligence related to the planning process to improve decision making

Commercial

• Contributor to client KPI delivery through the provision of best practice, timely, accurate planning information and intelligence

DESIRED SKILLS & EXPERIENCE

• Bachelor's degree in related field or equivalent work experience
• 3+ years of planning experience in Media Agency companies
• Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
• Ability to drive projects from conception to completion
• Strong written, verbal communication, negotiation, and presentation skills
• Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization
• Proficient understanding of accounting principles, data analyzing, and market research
• High-level of proficiency in Microsoft Word, PowerPoint, and Excel
• Strong time management, organizational and analytical skills
• Proven ability to work independently and as part of an integrated team
• Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment
• Passion for consumer behavior and what motivates audiences to react
• Proactively seeks to solve problems with creative solutions
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
• Excellent problem solving, organizational, and analytical skills, while being accommodating and adaptable to changing business needs and requests
• Good client communications skills, confidently presenting to and managing clients
• Amenable to a flexible hybrid work arrangement with at least twice a week office reporting BGC, Taguig.

If you believe that the team and this role might be perfect for YOU, go ahead and click on LinkedIn's "Easy Apply" to start the process.

IPG Mediabrands is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.

Thank you in advance for your interest in IPG Mediabrands Philippines, Inc.