SEO Specialist - Remote - Remote Staff

Paglalarawan

Key Responsibilities

• Conduct comprehensive keyword research and competitor analysis to guide content creation and strategic planning.
• Develop and implement both on-page and technical SEO best practices to ensure optimal website performance and indexing.
• Analyze and improve website structure, load times, and mobile responsiveness using tools such as Google Search Console and PageSpeed Insights.
• Create and optimize engaging and SEO-friendly content in coordination with copywriters and content strategists.
• Collaborate with the web development team to ensure SEO best practices are properly implemented on newly developed code, using HTML, CSS, JavaScript, and PHP.
• Manage and regularly update WordPress or other CMS platforms to keep site content relevant and optimized.
• Execute schema markup strategies to improve visibility in rich snippets and voice search.
• Develop and maintain a strong link-building framework through ethical outreach and digital PR campaigns.
• Manage and optimize Google My Business listings, leveraging local SEO tactics to boost visibility in regional searches.
• Use analytics tools such as Google Analytics and Hotjar to evaluate site performance and identify opportunities for conversion rate optimization (CRO).
• Apply UX/UI principles to improve site usability and increase user engagement.
• Collaborate with social media teams to align SEO strategies with broader content marketing and social media marketing initiatives

Key Requirements

• Proven experience as an SEO Specialist or similar digital marketing role.
• Strong knowledge of SEO practices—including technical SEO, on-page optimization, and keyword strategy.
• Experience with copywriting, content writing, and blogging.
• Ability to write, edit, and proofread content tailored for both SEO and user experience.
• Solid understanding of HTML, CSS, and basic programming to assist in technical optimization.
• Experience with Google Search Console, Google Analytics, Hotjar, PageSpeed Insights, and WordPress.
• Skilled in link-building strategies and digital PR outreach.
• Familiarity with conversion optimization, UX/UI principles, and engagement strategies.
• Strong analytical and problem-solving abilities.
• Ability to work independently and as part of a collaborative team.
• Excellent organizational and communication skills.
• Knowledge of the construction, manufacturing, or industrial supply industry is a plus.
• Passionate about staying updated with SEO trends, Google algorithm updates, and best practices.
• Creative thinker with attention to detail and the ability to manage multiple projects simultaneously.

Off- Page SEO skills

• Backlink Building
• Google Business profile Opimization
• Local SEO citations management
• Reputation Management & Reviews
• Social Media Signals
• Content Promotion and Link outreach
• Competitor Analysis and Benchmarking
• Band Mentions Monitoring