Digital Marketing Specialist - Remote - Remote Staff

    Remote Staff
    Remote Staff Remote

    21 oras ang nakalipas

    Buong oras ₱600,000 - ₱1,400,000 (PHP) bawat taon *
    Paglalarawan

    Responsibilities

        Digital Campaign Management

    • Google Ads (Search, Shopping, Display, YouTube): Plan, execute, and optimise paid campaigns, including keyword research, ad creation, A/B testing, and ROI tracking.
    • Facebook & Instagram Ads: Develop engaging organic and paid content to increase brand awareness and conversions across social platforms.

        Email Marketing

    • Manage and grow the company's email marketing strategy using Klaviyo, Shopify Email, or equivalent.
    • Design automated flows (e.g., welcome series, abandoned cart, re-engagement) and targeted promotional campaigns.
    • Perform audience segmentation and analyze KPIs to drive continual improvement.

        Content Creation & Branding

    • Create eye-catching promotional images and short-form videos tailored for social media, email, and website use.
    • Maintain consistent brand aesthetics and messaging across platforms.

        Performance Reporting & Optimization

    • Monitor and report on campaign performance, website analytics, and audience behavior.
    • Provide actionable insights and recommendations to enhance strategy and execution.

        Cross-functional Collaboration

    • Work closely with customer service and operations teams to ensure unified branding and customer experience.
    • Support administrative and ad-hoc marketing activities as needed.

       Trend Monitoring

    • Stay up-to-date with industry trends, new tools, and best practices in digital marketing, e-commerce, and beauty.


    Qualifications

    • 2+ years of experience in digital marketing, specifically managing Google Ads and Meta (Facebook/Instagram) campaigns.
    • Strong experience with Klaviyo or similar email marketing tools, especially automations and segmentation.
    • Proficiency with Shopify or other e-commerce platforms.
    • Graphic design and video editing proficiency using tools like Canva, Adobe Spark, or similar.
    • Excellent analytical skills, with the ability to interpret data and adjust strategies accordingly.
    • Strong written and verbal communication skills.
    • A self-starter attitude with excellent time management and ability to work independently.
    • Genuine interest in the hair and beauty industry is a big plus.


    Nice To Have

    • Knowledge of SEO best practices.
    • Experience with additional marketing platforms (e.g., TikTok, Pinterest, YouTube Shorts).
    • Familiarity with influencer marketing or affiliate partnerships.
    • Note: Please prepare your Government IDs (TIN, SSS, Philhealth, Pag-ibig) as part of the application and placement process. In the event of placement to a contract with a client, you will be required to submit a copy of your BIR 2303 (Certificate of Registration) as part of compliance with government regulations.
    * Ang saklaw ng suweldo na ito ay isang pagtatantya na ginawa ng beBee
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Digital marketing specialist