Marketing Manager - Quezon City, Pilipinas - Dempsey Resource Management Inc.

Paglalarawan

• is responsible for driving total portfolio growth & preference amongsttarget consumers.
• He/She is responsible for developing the marketing strategy of totalportfolio/brands and bringing strategy to life through commercial executions and communications.
• He/She is also. responsible for translating marketing strategy to sales plans, driving growth in keychannels.
• Portfolio & Marketing Strategy
• Marketing Communications Development & Execution
• Translation of Marketing Strategy to Commercial plans for sales teams
• Consumer Journey Optimization across touchpoints

• Develop an in-depth understanding of consumers and competitors – the businessenvironment in which the brands compete including category segments, channels, and targetaudience through the analysis of available data and information.
• Support the formation of a strong brand strategy, including identification of gaps andgrowth opportunities within the market, clear brand differentiation, and well-craftedportfolio and mix, giving the brand both short- and long-term wins.
• Craft robust communication strategy for brand campaigns with convincing and appealingassets, delivering single minded messaging to consumers in the most effective channels forthe target audience.
• Strategic project management, building project timelines and defining key milestones andresponsibilities for effective progress and On Time in Full (OTIF) launches of marketingcommunications & executions.
• Translate marketing strategy and plans for commercial teams and close coordination withsales team to ensure executions aligned to strategy.
• Identify issues and opportunities in the consumer journey across different touchpoints andoptimize for higher conversion & translation to sales.
• Close coordination with the commercial teams on marketing executions.
• Develop digital marketing strategy that optimizes online consumer journey and links offlineto online with a seamless omni channel approach.
• Develop, monitor, and refine objectives for digital marketing, touchpoints, and platforms.
• Monitor ad performance on dashboard based on objectives set.