SFMC Consultant - Makati - KPMG Philippines

    KPMG Philippines
    KPMG Philippines Makati

    4 araw ang nakalipas

    Paglalarawan

    Roles & responsibilities

    SFMC Campaign & Journey Execution

    • Build and execute customer journeys using Journey Builder including multi-step lifecycle flows and event-based triggers.
    • Configure Email Studio, Content Builder, and Automation Studio to support campaign execution, scheduled automations, and triggered sends.
    • Develop personalized and data-driven communications using AMPscript, dynamic content, and modular templates.

    Data Management & Audience Segmentation

    • Create and manage Data Extensions, relational data models, and Contact Builder attribute groups.
    • Use SQL queries within Automation Studio to build audience segments, prepare datasets, and support campaign logic.
    • Maintain data quality, subscriber key governance, suppression lists, and preference center logic.

    Platform Integration & MarTech Alignment

    • Support configuration of Marketing Cloud Connect with CRM to enable synchronized data, event-based triggers, and cross-cloud journeys.
    • Collaborate with product engineering and data teams to align SFMC data structures with broader MarTech and CDP ecosystems.

    Performance Measurement & Optimization

    • Support reporting and dashboarding using Marketing Cloud Intelligence (Datorama) and SFMC analytics.
    • Assist with A/B testing, deliverability monitoring, and engagement optimization for ongoing improvements.

    Delivery, Documentation & Quality Support

    • Prepare functional documentation, configuration guides, test scripts, and runbooks.
    • Participate in UAT, troubleshoot issues, and support BAU enhancements.

    Required Skills & Expertise

    Technical & Platform Skills

    • Hands-on experience with:Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio.
    • Good understanding of AMPscript, SQL, HTML/CSS for email templates.
    • Familiarity with Data Extensions, subscriber model, Contact Builder, and multi-channel Messaging.

    Consulting Skills

    • Strong analytical and problem-solving skills.
    • Ability to create structured documentation and articulate solutions clearly.
    • Experience working in Agile/Scrum environments.

    Qualification

    • B.E./B.Tech/MBA from a reputed institution.
    • 3 – 5 years (ACon) or 5 – 8 years (Consultant) of experience in Marketing Automation, MarTech, or SFMC delivery.
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Makati City