Marketing Associate - Philippines, Pilipinas - HOPE: Business for Good

Paglalarawan

As our Marketing Associate, you will be reporting to the Marketing Manager. You will contribute to developing and implementing marketing strategies that align with HOPE's mission and values. This role presents exciting opportunities for you to leverage your creativity and marketing skills while doing Business for Good.

Key Responsibilities:

• Manage and optimize our social media channels, including our website, Facebook,Instagram, Twitter, and LinkedIn, using data-driven insights to maximize impressions, engagement rates and reach.
• Stay informed about trends across social media platforms and act as a trendsetter, proactively identifying opportunities to capitalize on emerging trends to enhance our brand presence.
• Leverage your social media expertise to maintain a strong online presence for our brand, engaging with our audience and fostering community interaction.
• Utilize your knowledge of social media platforms to create engaging content tailored to each platform, with a focus on visual storytelling and user-generated content.
• Stay socially online, actively participating in relevant online communities and discussions to promote our brand and build relationships with our audience.
• Bonus points for proficiency in TikTok marketing, with the ability to create compelling and engaging content that resonates with our target audience.
• Writing skills are a plus, with the ability to create high-quality written content for marketing materials, including blog posts, social media captions, and press releases.

Requirements:

• Bachelor's degree in Marketing, Communications or any related field
• Previous experience in marketing, preferably within the social enterprise sector or related field, is an advantage.
• Strong understanding of marketing principles, strategies, and tactics, with a passion for making a positive impact.
• Excellent written and verbal communication skills in English and Filipino.
• Robust project management skills; ability to run multiple projects simultaneously in a fast-paced environment
• Proficiency in Microsoft Office Suite and familiarity with marketing tools and platforms, such as social media management tools and email marketing software.
• Familiarity with the nuts and bolts of digital marketing and relevant KPIs, including social media (Facebook, Instagram, Twitter, TikTok, etc), web (SEO, metadata, Google Trend tracking, etc.), and email marketing (open rate, A/B testing, etc.); demonstrated capacity to manage external agencies.
• Creative thinking and problem-solving skills, with attention to detail.
• Strong interpersonal skills and the ability to work collaboratively in a diverse team.