- Collects and analyzes data on the casino's events, promotions, offers, and programs and provides recommendations and insights back to the business with observations, comments, and suggestions for action
- Helps companies make marketing decisions by assessing their promotional needs, gathering pertinent data, and analyzing the results
- Define and drive Marketing Analytics strategic roadmap
- Conceive and create new customer segmentations and models to help understand customer lifecycle and behavior
- Perform regular analysis that identifies actionable marketing insights, marketing-influenced revenue opportunities, and functional cost-savings
- Drive Marketing Analytics strategy and execution alignment through regular business reviews and stakeholder meetings
- Collaborate and contribute to a center of excellence for Marketing Analytics and a set of implementations, processes, and communications to gain marketing operational and production efficiencies
- Drive data warehouse development to ensure 360 degrees of all customer interactions across the resort
- 3-5 years of experience in market study and data analysis
- 5 years exposure in casino operation
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Analytics Manager - Philippines, Pilipinas - Solaire Resort
Paglalarawan
POSITION SUMMARY
Oversee the strategy for the Analytics department and activities to help drive and support casino marketing revenue goals. Functions as primary person to generate business and customer insights and lead performance results and recommendations.
DUTIES AND RESPONSIBILITIES
EXPERIENCE REQUIRED
