- Build and lead the CRO pod (designer, copywriter, developer, analyst, QA).
- Develop and manage the experimentation roadmap aligned to business KPIs (ROAS, LTV:CAC, AOV, conversion rate).
- Partner with the Head of Growth and Data Warehouse team to ensure all CRO data flows into analytics systems.
- Architect and oversee A/B and multivariate tests across offers, landing pages, checkout, and post-purchase flows.
- Define hypotheses, control/variant logic, and success metrics using GA4, Black Crow, and Saras dashboards.
- Translate data into actionable creative and layout hypotheses connecting ad learnings to landing-page optimization.
- Collaborate with AI engineers to design and train AI agents for variant generation, predictive scoring, and automated reporting.
- Oversee documentation and feedback loops for human-to-AI workflow accuracy and process automation.
- Maintain rapid iteration cycles — 'test → measure → document → automate.'
- Ensure Shopify 2.0 themes remain modular, lightweight, and optimized for speed.
- Deliver weekly and monthly experiment dashboards summarizing impact on conversion, AOV, and RPV.
- 5+ years in CRO, Growth, or Experimentation within high-volume e-commerce or DTC brands.
- Expertise in Shopify 2.0, GA4, , and behavior tools like Hotjar.
- Experience leading statistically significant test pipelines and conversion frameworks.
- Strong grasp of UX design and Figma; comfortable collaborating on wireframes or mockups.
- Working knowledge of front-end development (HTML, CSS, JS).
- Ability to work closely with data and AI teams to develop structured, testable workflows.
- Strong analytical mindset and documentation discipline.
- Excellent communicator capable of turning data into actionable insights.
- AI-First: Obsessed with automating repetitive workflows through AI agents.
- Data-Driven: Every decision backed by measurable data.
- Builder Mentality: Thrives in startup-style, high-speed environments.
- Experimentation DNA: Comfortable failing fast, learning faster.
- Collaborative: Works seamlessly with creative, data, and engineering teams.
- In-office role in White Plains, Quezon City with a multidisciplinary team of creatives and data experts.
- Free breakfast, lunch, and dinner prepared daily by our in-house kitchen.
- Modern workspace with a content studio, gym, and creative lab.
- Access to premium tools: GA4, Convert, Figma, Klaviyo, Black Crow, and more.
- Mentorship from global leaders in growth and AI automation.
- Performance-based bounties tied to measurable conversion uplift and successful automation rollouts
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About Us · We're a U.S.-based e-commerce company operating a fast-growing AI-first digital marketing hub in White Plains, Metro Manila. Our mission is to build the most advanced testing ecosystem in Asia — combining human creativity, data science, and AI automation to unlock sca ...
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- Trabaho sa kumpanya Remote na trabaho
Digital Strategy Director
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Director of CRO - Quezon City - iRecon Marketing
Paglalarawan
About Us
We're a U.S.-based e-commerce company operating a fast-growing AI-first digital marketing hub in White Plains, Metro Manila. Our mission is to build the most advanced testing ecosystem in Asia — combining human creativity, data science, and AI automation to unlock scalable revenue growth for global DTC brands. Our Manila office houses a world-class content studio, Shopify 2.0 development team, and data warehouse engineers. This role sits at the center — leading our CRO pod and building the foundation for AI-assisted experimentation.
Role Overview
The Director of CRO & Experimentation will own all website and landing-page optimization across our Shopify 2.0 ecosystem. You'll design and execute continuous A/B and multivariate testing to improve conversion, AOV, and RPV — while developing systems that gradually automate these processes using AI agents. You'll collaborate daily with data engineers, AI engineers, designers, developers, and copywriters to implement rapid test iterations. This is a high-ownership, in-office leadership position where you'll operate as the producer/CEO of the CRO pod.
Key Responsibilities
Required Skills & Experience
Mindset & Traits
Perks & Culture
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Director of CRO
Para lamang sa mga rehistradong miyembro Quezon City
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Director of CRO
Para lamang sa mga rehistradong miyembro Quezon City, National Capital Region
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Director of CRO
Para lamang sa mga rehistradong miyembro Quezon City
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Manager, Enterprise Risk Management
Para lamang sa mga rehistradong miyembro Quezon, Metro Manila
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Enterprise Risk Manager
Para lamang sa mga rehistradong miyembro Quezon City
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Manager, Enterprise Risk Management
Para lamang sa mga rehistradong miyembro Quezon City
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Manager, Enterprise Risk Management
Para lamang sa mga rehistradong miyembro Quezon City, National Capital Region
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Enterprise Risk Manager
Para lamang sa mga rehistradong miyembro Quezon City
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Paid Ads Specialist
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UX Designer
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Pillar Head for Risk Management
Buong oras Para lamang sa mga rehistradong miyembro Makati
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Director of Web/E-commerce
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Paid Media Specialist
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Country Sales Director – Philippines
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Digital Strategy Director
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Sales Development Representative I
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Paid Ads Specialist
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Paid Ads Specialist
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Country Sales Director – Philippines
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Enterprise Account Executive
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