Marketing Specialist - Makati, National Capital Region
2 oras ang nakalipas
Paglalarawan ng trabaho
Job Summary
The Marketing Specialist will play a key role in developing and executing marketing strategies to promote Hertz Philippines as a leading car rental provider. This role will focus on creating impactful campaigns, managing digital and traditional marketing channels, and building partnerships to enhance brand visibility among high-spending foreign visitors and local customers.
Job Description
Marketing Strategy and Execution
● Assist in developing and implementing marketing plans that align with Hertz Philippines' business objectives.
● Conduct market research to identify trends, customer preferences, and competitor activities.
● Collaborate with the Marketing Manager to conceptualize and execute seasonal campaigns, promotions, and events.
Digital Marketing
● Manage social media platforms, ensuring consistent and engaging content to grow followers and engagement.
● Oversee paid digital campaigns, including Google Ads, Facebook Ads, and Instagram Ads, to maximize ROI.
● Optimize website content and landing pages for SEO to drive organic traffic and increase online bookings.
Content Creation and Branding
● Create compelling copy and visuals for marketing materials, including brochures, email campaigns, social media posts, and advertisements.
● Ensure consistent application of Hertz branding across all customer touchpoints. Partnerships and Influencer Engagement
● Develop relationships with travel influencers, bloggers, and tourism boards to drive collaborative promotions.
● Coordinate co-marketing initiatives with OTAs, travel agencies, and other partners.
Performance Tracking and Reporting
● Monitor the performance of marketing initiatives and prepare regular reports on campaign ROI and KPIs.
● Use analytics tools to identify improvement opportunities for ongoing and future campaigns.
Job Qualifications
● Bachelor's degree in Marketing, Communications, Advertising, or a related field.
● Additional certifications in Digital Marketing, SEO, or Content Marketing are a plus.
● 3–5 years of experience in marketing, preferably in the travel, car rental, or hospitality industries. ● Proven experience in managing social media platforms, digital campaigns, and partnerships.
● Proficient in digital marketing tools (e.g., Google Ads, Facebook Ads Manager, Canva, Hootsuite). ● Strong writing and editing skills for content creation.
● Knowledge of SEO, SEM, and web analytics tools like Google Analytics.
● Ability to analyze data, identify trends, and optimize campaigns accordingly.
● Excellent organizational and project management skills to handle multiple initiatives simultaneously.
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