Digital Video Strategist - Quezon City, Philippines - ABS-CBN Corporation

    ABS-CBN Corporation
    ABS-CBN Corporation Quezon City, Philippines

    1 linggo ang nakalipas

    Buong oras
    Paglalarawan

    RESPONSIBILITIES

    The ABS-CBN YouTube / Facebook Team seeks a digital video strategist seeks to coordinate and enhance the ABS-CBN-owned YouTube / Facebook channels. Reporting to the YouTube / Facebook Strategy and Monetization Head, the successful candidate will oversee the ABS-CBN-owned YouTube / Facebook channels as a revenue-generating platform. In addition, he or she has proficiency in the use of CMS, copyright, claims, and analytics.

    Channel Optimization

    • Implement audience development strategies on ABS-CBN-owned YouTube / Facebook channels
    • Optimize content for maximum visibility and ranking across the YouTube / Facebook platform
    • Creation of channel art, channel icon, thumbnails, end screens, and artcards
    • Write accurate, concise and clear video titles, video descriptions, ang tags
    • Regularly update the channel frontdoor to promote fresh and relevant content
    • Transcode videos into their correct format

    Monetization

    • Maximize the revenue potential of each video uploaded in the platform
    • Scale and optimize the monetization of ABS-CBN's assets with a deep understanding of digital rights, advanced analytics, and complex claiming scenarios
    • Assess channel and monetization performance leveraging knowledge of the YouTube / Facebook ecosystem and platform strategies

    Digital Rights

    • Ensure that the audio and video presented in the content do not contain third-party materials
    • Distinguish complex territorial rights and multi-party ownership issues

    Data Analysis

    • Generates, consolidates, analyses, and presents data to stakeholders alongside actionable insights and strategies to increase revenue generation.
    • Key Functions include but not limited to:

    – Data Generation

    – Data Analysis and Strategy

    – Data Visualization

    – Data Support for Internal Teams

    REQUIREMENTS

    • Possess a Bachelor's degree in a job related field such as Communications.
    • 2-3 years of experience in experience in YouTube & FB channel operations, statistical analytics, and digital analytics
    • Has excellent writing and communication skills; Social media writing experience is a plus
    • Passion and appreciation of the media, entertainment and creative industry is a plus
    • Strong ability to articulate technical and statistical concepts clearly and concisely
    • Experience in video editing and Adobe Photoshop is a plus

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    Para lamang sa mga rehistradong miyembro

    + The ABS-CBN YouTube / Facebook Team seeks a digital video strategist to coordinate and enhance the ABS-CBN-owned YouTube / Facebook channels.The successful candidate will oversee the ABS-CBN-owned YouTube / Facebook channels as a revenue-generating platform. · +Channel Optimiza ...

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Quezon City