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Performance Ad Copywriter - Philippines - Buck & Buck Clothing

4 oras ang nakalipas
Paglalarawan
Role Type: Part-Time (Remote)
Hours: ~20 hours per week
Compensation: $12/hour
Industry: E-commerce (Apparel)
Reports to: Founder / Creative Director
About the Role
We are building a performance-driven creative team focused on scaling paid social advertising across Meta, TikTok, and YouTube. We already have a video editor. Now we're hiring a performance copywriter to help us systematically research, script, and iterate high-converting ad creatives.
This is not a generic writing role. This is a creative strategy + scripting role built around testing, data, and repeatable wins. If you enjoy reverse-engineering ads, identifying patterns, and turning proven formats into scalable scripts, this role is for you.
Core Responsibilities
Weekly Creative Research (Foundation of the Role)
• Research and analyze top-performing ads across Meta, TikTok, and YouTube
• Identify repeatable patterns in:
– Hooks
– Open loops
– Scroll-stopping visuals
– Emotional triggers
– Offer framing
– Structure and pacing
• Document insights in concise creative briefs
• Translate research into actionable testing ideas
Scriptwriting & Scene Development
Using your research, you will:
• Write short-form video scripts (15–45 seconds) optimized for paid performance
• Break scripts into clear scene-by-scene directions for our video editor
• Deliver multiple variations for testing, including:
– Hook variations
– Angle variations
– Primary text options
– Headlines
– CTAs
• Adapt proven ad formats to fit our specific brands and customer psychology
• Iterate on winning concepts to scale performance
Expected output:
• 5–10 new script concepts per week
• Iterations on current winners
Creative Optimization & Collaboration
• Work directly with our video editor to ensure scripts are executable
• Revise scripts based on performance data (CTR, thumb-stop rate, retention)
• Propose new angles based on what is converting
• Contribute to building a repeatable creative testing system
What We're Looking For
Must-Haves:
• Strong English writing skills
• Experience writing paid social ads
• Ability to analyze ads and explain why they work
• Structured, analytical thinking
• Comfort working from performance data
• Reliable, self-directed, and detail-oriented
Strong Bonus If You:
• Have worked in e-commerce or DTC brands
• Have written for apparel or consumer products
• Understand performance metrics (CTR, hook rate, hold rate, CPA)
• Think like a marketer, not just a writer
What Success Looks Like
Within 30–60 days:
• You consistently deliver structured, testable script concepts weekly
• Our hooks improve thumb-stop rates
• Winning creative formats are identified and iterated quickly
• We develop a scalable creative testing engine
Weekly Workflow Example
• 5 hours: Creative research and pattern analysis
• 10 hours: Script writing and variations
• 3 hours: Iteration and optimization
• 2 hours: Documentation and reporting
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