Performance Ad Copywriter - Philippines - Buck & Buck Clothing

    Buck & Buck Clothing
    Buck & Buck Clothing Philippines

    4 oras ang nakalipas

    Retail
    Paglalarawan

     Role Type: Part-Time (Remote)

    Hours: ~20 hours per week

    Compensation: $12/hour

    Industry: E-commerce (Apparel)

    Reports to: Founder / Creative Director

    About the Role

    We are building a performance-driven creative team focused on scaling paid social advertising across Meta, TikTok, and YouTube. We already have a video editor. Now we're hiring a performance copywriter to help us systematically research, script, and iterate high-converting ad creatives.

    This is not a generic writing role. This is a creative strategy + scripting role built around testing, data, and repeatable wins. If you enjoy reverse-engineering ads, identifying patterns, and turning proven formats into scalable scripts, this role is for you.

    Core Responsibilities

    Weekly Creative Research (Foundation of the Role)


    • Research and analyze top-performing ads across Meta, TikTok, and YouTube


    • Identify repeatable patterns in:

    – Hooks

    – Open loops

    – Scroll-stopping visuals

    – Emotional triggers

    – Offer framing

    – Structure and pacing


    • Document insights in concise creative briefs


    • Translate research into actionable testing ideas

    Scriptwriting & Scene Development

    Using your research, you will:


    • Write short-form video scripts (15–45 seconds) optimized for paid performance


    • Break scripts into clear scene-by-scene directions for our video editor


    • Deliver multiple variations for testing, including:

    – Hook variations

    – Angle variations

    – Primary text options

    – Headlines

    – CTAs


    • Adapt proven ad formats to fit our specific brands and customer psychology


    • Iterate on winning concepts to scale performance

    Expected output:


    • 5–10 new script concepts per week


    • Iterations on current winners

    Creative Optimization & Collaboration


    • Work directly with our video editor to ensure scripts are executable


    • Revise scripts based on performance data (CTR, thumb-stop rate, retention)


    • Propose new angles based on what is converting


    • Contribute to building a repeatable creative testing system

    What We're Looking For

    Must-Haves:


    • Strong English writing skills


    • Experience writing paid social ads


    • Ability to analyze ads and explain why they work


    • Structured, analytical thinking


    • Comfort working from performance data


    • Reliable, self-directed, and detail-oriented

    Strong Bonus If You:


    • Have worked in e-commerce or DTC brands


    • Have written for apparel or consumer products


    • Understand performance metrics (CTR, hook rate, hold rate, CPA)


    • Think like a marketer, not just a writer

    What Success Looks Like

    Within 30–60 days:


    • You consistently deliver structured, testable script concepts weekly


    • Our hooks improve thumb-stop rates


    • Winning creative formats are identified and iterated quickly


    • We develop a scalable creative testing engine

    Weekly Workflow Example


    • 5 hours: Creative research and pattern analysis


    • 10 hours: Script writing and variations


    • 3 hours: Iteration and optimization


    • 2 hours: Documentation and reporting


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