Smart Prepaid Brand Manager - Makati - Smart Communications, Inc.

    Smart Communications, Inc.
    Smart Communications, Inc. Makati

    6 araw ang nakalipas

    Paglalarawan

    Educational Background

    • Graduate of a Business Management or Marketing-related course.

    Work Experience

    • At least 6-8 years of experience in the Telco industry, Internet, OTT, Fintech/Banking, or in a Product or Marketing role.
    • Experience in a leadership position, managing cross-functional and cross-cultural teams.
    • Proven ability in Integrated Marketing Communications (IMC) planning and execution, with a track record of leading teams in large-scale, complex programs.
    • Experience in social media and influencer marketing, including deriving measurements for ROI.
    • Exposure to business finance and strong business finance skills.
    • Strong bias for action and results-oriented mindset.

    Key Roles and Responsibilities

    • Manage the Smart Prepaid brand health by ideating and bringing to life products, promos, and engagements that provide relevant consumer solutions.
    • Create strategies around digital-first initiatives to drive brand perception, revenue, and consumer engagement.
    • Shape the strategy of GTM plans through user insights analysis, market data, competitive research, and an understanding of national, localized, and segment requirements.
    • Collaborate with Product, GTM, internal, and external partners to ensure alignment on priorities and effective market execution of brand initiatives and best practices.
    • Coordinate internal and external product and campaign launches.
    • Develop and mentor a team.
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