Senior Manager Project Marketing - Pasay - SMDC

    SMDC
    SMDC Pasay

    1 linggo ang nakalipas

    Real Estate
    Paglalarawan

    The Senior Project Marketing Manager is responsible for leading the strategic planning, development, and execution of high-impact promotional and event initiatives that drive brand awareness, customer engagement, and sales performance. This role requires a visionary leader with deep expertise in creative design, event management, and brand strategy, capable of innovating and setting trends that elevate the SMDC HRB brand.

    JOB DESCRIPTION:

    Strategic Leadership

    • Develop and lead the overall creatives and events strategy aligned with business goals.
    • Set trends and innovate promotional and event programs to maintain brand relevance and competitiveness.
    • Evaluate and approve merchandising and promotional plans to ensure alignment with brand standards and objectives.

    Creative Development

    • Oversee the creation of compelling point-of-sale materials (e.g., brochures, flyers, booth designs).
    • Guide the conceptualization and execution of merchandising and promotional campaigns.
    • Ensure consistency in brand messaging across all creative outputs.

    Event Management

    • Lead the planning, organization, and execution of sales activations, trade events, lead generation activities, and other marketing events.
    • Manage end-to-end event logistics including budgeting, resource allocation, and third-party vendor coordination (e.g., ingress/egress).
    • Monitor and evaluate event performance and ROI, implementing improvements as needed.

    Team and Vendor Management

    • Supervise and mentor a team of creatives and event coordinators.
    • Manage relationships with external agencies and suppliers to ensure quality and timely delivery of services.
    • Oversee inventory and deployment of promotional and merchandising materials.

    JOB QUALIFICATIONS AND SKILLS REQUIRED:

    • Bachelor's degree in Marketing, Advertising, Communications, or related field.
    • At least 7–10 years of experience in creatives and event management, with 3+ years in a leadership role.
    • Proven track record in conceptualizing and executing successful promotional campaigns and events.
    • Strong project management, budgeting, and vendor management skills.
    • Excellent communication, leadership, and stakeholder management abilities.
    • Proficiency in creative tools and platforms is a plus.
    • Must be willing to work onsite in Pasay City.
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Pasay