Brand Equity Manager - Makati - Smart Communications, Inc.

    Smart Communications, Inc.
    Smart Communications, Inc. Makati

    16 oras ang nakalipas

    Telekomunikasyon
    Paglalarawan

    Role Overview:

    Establish a strong digital and ATL footprint for the Smart App to contribute in downloads and usage; Smart 5G and other network innovations for thought leadership and subscriber migration; and lead implementation of Corporate Thematic campaigns. Apart from leading these campaigns, the Brand Equity Manager will also ensure branding adherence for Smart Signature/Postpaid.

    Smart 5G Roll Out Implementation

    • Ensure tight alignment with Brands and Go-To-Market teams on campaign implementation of Smart 5G as it rolls out nationwide.
    • Ensure ATL, BTL plans are aligned with overall migration strategy.

    Communication

    • Lead the communication plans and marketing mix of the Smart App, Smart 5G and other network-related innovations, providing transparency on deliverables and timelines.
    • Lead IMC planning and implementation of Corporate Thematic campaigns, ensuring all internal and external partners deliver requirements on time and on strategy.
    • Ensure all internal and external partners in your area of responsibility are briefed to deliver against campaign plans and objectives.
    • Ensure all Smart Signature/Postpaid campaigns and materials adhere to established branding guidelines and strategy.

    Optimization

    • Analyze consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness.

    Educational Background:

    • Graduate of Business Management, Marketing Management, or Marketing-related course.

    Work Experience:

    • Strong experience in Brand Management, Brand Equity and/or Business Analytics.
    • Telecoms background is preferred.
    • Knowledgeable in Data Visualization.
    • Established ability to work with cross-functional teams across various levels and external partners.

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