Channel Lead - Makati - Optum Philippines

    Optum Philippines
    Optum Philippines Makati

    1 oras ang nakalipas

    ₱700,000 - ₱1,500,000 (PHP) bawat taon *
    Paglalarawan

    Own the thought leadership content strategy for the company across B2B, B2C, and B2Provider audiences, ensuring alignment with brand and business objectives.

    Lead development of high-value content assets such as white papers, webinars, videos, blogs, and executive POV pieces in partnership with creative and subject matter experts.

    Define governance, standards, and best practices for thought leadership content, ensuring consistency and compliance.

    Drive innovation in content creation and distribution, leveraging AI tools and advanced analytics to improve efficiency and personalization.

    Collaborate with marketing, product, and analytics teams to integrate thought leadership into broader campaigns and demand-generation programs.

    Oversee editorial calendar management and ensure timely delivery of content across channels.

    Monitor performance metrics (engagement, downloads, leads) and provide actionable insights for optimization.

    Create materials for the company at industry events and thought leadership forums as needed.

    Qualifications:

    8–10+ years of experience in content strategy, thought leadership, or B2B marketing roles.

    Proven ability to lead development of complex content assets (white papers, webinars, video series) for executive and professional audiences.

    Strong understanding of healthcare industry trends and ability to translate insights into compelling narratives.

    Experience with AI-driven content tools and marketing automation platforms.

    Excellent communication, editorial, and stakeholder management skills.

    Bachelor's degree required; advanced degree preferred.

    * Ang saklaw ng suweldo na ito ay isang pagtatantya na ginawa ng beBee
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