Digital Experience and Analytics Specialist - Pasay, National Capital Region
21 oras ang nakalipas
Paglalarawan ng trabaho
Are you looking for a career opportunity in the aviation industry? Here's your opportunity to have a great career with a world-class airline company.
Why Join Us?
- Asia's First and Longest-Serving Airline
- Get a chance to enjoy travel perks for you and your family
- A collaborative work culture and environment
Who Are We Looking For?
- Bachelor's degree in Marketing, Business, Data Analytics, Information Technology, or related field
- Proven experience in digital analytics, website optimization, or personalization
- Hands-on experience with Adobe Analytics and Adobe Target
- Strong analytical and problem-solving skills
- Excellent communication and stakeholder management skills
What's The Role All About?
The
Digital Experience & Analytics Specialist
is responsible for optimizing Philippine Airlines' web digital experience through data-driven insights, personalization, and continuous experience optimization. This role focuses on leveraging Adobe Target, Adobe Analytics, Content Square, and PROS CMS to improve customer engagement, conversion, and overall website performance in support of PAL's digital marketing and revenue objectives.
The role ensures that customer journeys are continuously analyzed, tested, and enhanced, aligning digital initiatives with business goals, customer behavior, and industry best practices.
Major Responsibility Areas
- Personalization & Experimentation:
Develop, implement, and manage website personalization strategies using Adobe Target - Digital Analytics & Performance Measurement:
Analyze website performance using Adobe Analytics, including traffic, engagement, and conversion metrics - User Behavior Insights & Feature Prioritization:
Use Content Square to analyze customer behavior, journey flows, and friction points - CMS Support & Optimization:
Perform minor CMS tweaks and content adjustments within Fare Marketing Site - Cross-Functional Collaboration:
Work closely with internal and external stakeholders
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