- Develop and implement comprehensive brand strategies to enhance market positioning and achieve business objectives.
- Set and execute brand planning calendars, ensuring timely completion of all deliverables.
- Coordinate with various departments to align brand initiatives.
- Direct resources effectively to support brand objectives and initiatives.
- Establish and achieve sales, profitability, and cost control budgets and targets for the brand.
- Analyze market trends, customer spending, preferences, and merchandising mix to drive product development and marketing innovation.
- Develop and maintain Gingersnaps's brand image and customer experience across all online and offline touchpoints.
- Ensure consistent brand look and feel to enhance customer engagement and loyalty.
- Led developing and implementing sustained brand engagement strategies through various channels, including social media, influencers, key opinion leaders, partnerships, and advertising.
- Establish relationships with key influencers, fan communities, and target market groups.
- Analyze market trends, customer behavior, and category performance to make informed recommendations and decisions.
- Provide regular reports to measure and evaluate sales, sell-throughs, stock levels, and marketing activities.
- Identify and recommend opportunities for brand and store expansions into new areas and territories.
- Implement expansion strategies to drive brand growth and market penetration.
- Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
- Minimum of 5 years of experience in brand management, preferably within the retail apparel and fashion industry.
- Proven track record of developing and executing successful brand strategies that drive business growth.
- Strong understanding of market research, consumer behavior, and competitive analysis.
- Excellent communication, interpersonal, and leadership skills.
- Creative thinker with a passion for fashion and a keen eye for design.
- Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
- Proficiency in Microsoft Office Suite and experience with brand management tools and platforms
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Brand Manager - Pasig - Q2 HR Solutions
Paglalarawan
The Brand Manager serves as the primary advocate for the brand, ensuring its integrity across all facets of the business. This role involves strategic planning, market positioning, pricing, promotion, product mix, and advertising to drive brand growth and profitability. The Brand Manager coordinates cross-departmental collaboration, manages resources, and oversees brand initiatives to achieve sales, profitability, and cost control targets.
Location: Pasig City
Work Arrangement: M-F only
What you will do:
1. Brand Strategy and Planning:
2. Cross-Departmental Collaboration:
3. Sales and Profitability Management:
4. Brand Image and Customer Experience:
5. Brand Engagement and Marketing:
6. Market Analysis and Reporting:
7. Expansion and Growth Initiatives:
What we are looking for:
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Brand Manager
Para lamang sa mga rehistradong miyembro Pasig, National Capital Region
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Brand Manager
Para lamang sa mga rehistradong miyembro Pasig, Metro Manila
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Brand Manager
Para lamang sa mga rehistradong miyembro Pasig, National Capital Region
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Brand Manager
Para lamang sa mga rehistradong miyembro Pasig, National Capital Region
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Brand Manager
Buong oras Para lamang sa mga rehistradong miyembro Pasig
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Brand Manager
Para lamang sa mga rehistradong miyembro Pasig, National Capital Region
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Brand Manager
Para lamang sa mga rehistradong miyembro Pasig, Metro Manila
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Brand Manager
Para lamang sa mga rehistradong miyembro Pasig, Metro Manila
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Brand Manager
Para lamang sa mga rehistradong miyembro Pasig, Metro Manila
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Brand Manager
Para lamang sa mga rehistradong miyembro Pasig, Metro Manila
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Brand Manager
Para lamang sa mga rehistradong miyembro Ortigas
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Brand Manager
Para lamang sa mga rehistradong miyembro Pasig
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Brand Manager
Para lamang sa mga rehistradong miyembro Pasig, Metro Manila
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Brand Manager
Para lamang sa mga rehistradong miyembro Pasig, National Capital Region
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Brand Manager
Para lamang sa mga rehistradong miyembro Ortigas
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Brand Manager
Para lamang sa mga rehistradong miyembro Ortigas
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Brand Manager
Para lamang sa mga rehistradong miyembro Pasig
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Brand Manager/ Senior Brand Manager
Para lamang sa mga rehistradong miyembro National Capital Region
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Brand Manager
Para lamang sa mga rehistradong miyembro Ortigas, Metro Manila
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Brand Manager
Para lamang sa mga rehistradong miyembro Ortigas Post Office P