Senior Digital Media Executive - Philippines
1 araw ang nakalipas
Paglalarawan ng trabaho
Location : Philippines, Malaysia, Indonesia
Type : Permanent
Level : Junior Level
Department : Media
Start Date:
Skill Requirement
media planning
media buying
media strategy
Job Description
About Mediatropy
Mediatropy is an independent award-winning full service Digital Agency with over 70 people across offices in Singapore, Indonesia, Vietnam, Thailand, Malaysia, Philippines, Hong Kong and Shanghai. We provide full marketing service (Strategy, Creative Content, Web Development, Paid Media, Data & Analytics, SEO/SEM and Social) to a diversified clientele, specialising in anything from hospitality, F&B, education to financial services. We are passionate about cultures, work life balance, craft elevation and a strong dose of personal development.
Job Description
We are looking for a driven and strategic digital professional to join Mediatropy as a Senior Digital Media Executive. This role is ideal for someone who is hands-on, detail-oriented, and passionate about delivering high-performing campaigns across multiple digital platforms. You will play a key role in planning, executing, and optimising integrated media campaigns, while collaborating with cross-functional teams to drive measurable business results.
Key Responsibilities
Campaign Planning & Strategy
- Support the development of digital media strategies aligned with client business objectives
- Provide channel recommendations across Paid Social, Paid Search, Programmatic, and other digital platforms
- Prepare comprehensive media plans, including budgets, timelines, and performance projections
- Develop a strong understanding of clients' business, competitors, and industry trends
- Identify new and emerging media opportunities to enhance campaign performance
- Monitor the digital media landscape and share insights and best practices with the team
Campaign Implementation & Optimisation
- Manage end-to-end digital campaigns from briefing, setup, and implementation to optimisation and reporting
- Set up and manage campaigns across both managed and self-serve platforms
- Work closely with internal teams to ensure campaign objectives and KPIs are met
- Continuously monitor performance and optimise campaigns based on data and insights
- Implement and test tracking, tagging, and measurement frameworks
- Ensure accuracy and quality control across campaign deliverables
Collaboration & Client Support
- Work closely with creative teams and web developers to ensure effective campaign execution
- Prepare material requirement documents (asset formats, sizes, and messaging)
- Liaise with media partners to negotiate rates, added value, and partnerships
- Support senior planners in client presentations, reporting, and conference calls
- Maintain strong relationships with internal and external stakeholders
Reporting & Insights
- Deliver clear, actionable reporting (daily, weekly, and post-campaign)
- Provide insights and recommendations to improve future campaign performance
- Track and measure campaign effectiveness against KPIs
Desired Skills & Experience
- 2–4 years of experience in a digital or media agency
- Hands-on experience in digital media planning and buying across SEM, Social, Display, and/or Programmatic
- Familiarity with at least one key platform such as Google Ads, Meta Ads, or ad-serving platforms
- Good understanding of the digital ecosystem in Southeast Asia
- Strong analytical mindset with the ability to translate data into insights
- Advanced proficiency in Microsoft Excel and PowerPoint
- Excellent written and verbal communication skills in English
- Ability to manage multiple projects in a fast-paced environment
- Strong attention to detail and ability to work under tight deadlines
What We're Looking For
- A proactive, solutions-driven mindset
- Strong team player with a collaborative approach
- Curious, motivated, and eager to grow in the digital media space
- Positive attitude and fun to work with
- Passion for delivering impactful and measurable results
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