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    Trade Marketing Manager - San Antonio, San Pedro, Pilipinas - Jobs PH AR

    Jobs PH AR
    Jobs PH AR San Antonio, San Pedro, Pilipinas

    52 minuto ang nakalipas

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    DUTIES AND RESPONSIBILITIES
    Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities

    Developing and executing the Trade Marketing Plan in line with sales and marketing

    objectives and managing the Trade Marketing budget

    Developing of viable marketing plans and programs for offering competitive pricing,

    conceptualizing, implementing tailor-fitted promotional efforts for all brands

    Finds the promotional regions' strong and weak points and suggests improvements to

    performance

    Analyzes market situation, changes and factors contributing to situation which may affect

    company objectives

    Ensures the promotion and advertising are carried out according to customer potentials and

    needs

    Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are

    respected

    Use market intelligence and customer insight and analysis to increase understanding of our

    audiences and effectiveness of our campaigns

    Gather customer and market insights to inform outreach strategies, increase customer

    conversions, and generate more qualified leads

    Customer attrition rate low and retention rate high

    Sales Revenue (target vs. achieve)

    Customer Acquisition Cost (total sales & marketing investment vs. no. of customer acquired)

    Average order value (AOV)

    Return on Advertising Spend (ROAS) - ex. Php 100 earning for every Php 50 spent on

    advertising campaign, meaning ROAS is 100:50.


    EDUCATION AND TRAININGS
    Bachelor's degree in Marketing, Business Administration, or any related field

    At least 5 years' experience in Trade Marketing

    Proven success in designing interactive applications and networking platforms


    SKILLS AND COMPETENCIES
    Must have strong communication & interpersonal skills

    Must have strong analytical skills and comfortable dealing with numerical data

    Creative thinker and proactive problem solver

    Strong project management, multitasking, and decision-making skills

    Excellent understanding of subscriptions marketing including retention, acquisition, in life

    marketing

    Business savvy with strong analytical skills

    Salary Range 25,000-30,000.00