Head of Performance Marketing - Makati

Para lamang sa mga rehistradong miyembro Makati, Pilipinas

2 araw ang nakalipas

Opportunities for career growth and progression · Competitive salary and benefits · About Our Client · It's a fast-growing health and wellness company focused on making fitness more accessible and results-driven. They offer structured training programs, coaching, and digital solu ...

Paglalarawan ng trabaho

Opportunities for career growth and progression
Competitive salary and benefits

About Our Client

It's a fast-growing health and wellness company focused on making fitness more accessible and results-driven.

They offer structured training programs, coaching, and digital solutions designed to help individuals build sustainable habits and improve overall well-being.

With a strong community-driven approach, the company blends technology, expert guidance, and performance-focused programming to support long-term transformation.

Job Description

Serve as the company's senior authority on performance marketing, setting strategy, standards, and best practices across all paid channels.
Own the end-to-end performance marketing framework, from acquisition strategy to measurement, attribution, and optimization.

Act as the primary senior partner to the paid media agency, setting direction, reviewing execution, and holding partners accountable to performance targets.

Lead advanced performance analysis, identifying growth levers, structural inefficiencies, and scalability opportunities.
Design and oversee comprehensive testing and experimentation roadmaps across creatives, audiences, funnels, and bidding strategies.
Establish and maintain robust attribution, tracking, and analytics infrastructure (pixels, conversion APIs, GA4, MMPs, data pipelines).
Partner with the COO on strategic budget planning, long-term forecasting, and ROI optimization.
Work with the Marketing Consultant to ensure alignment between paid media, brand initiatives, and broader growth objectives.
Build executive-level reporting and dashboards that translate complex data into actionable insights.
Mentor and guide junior marketers (if applicable), raising the organization's overall performance capability.
Stay at the forefront of industry developments in automation, AI bidding, privacy regulations, and platform changes.

The Successful Applicant

Bachelor's degree in Marketing, Business, Analytics, Economics, or a related field.
8+ years of experience in performance marketing, growth marketing, or digital acquisition, with proven senior-level ownership.
Demonstrated success managing large-scale, multi-platform campaigns with significant budgets.
Deep hands-on expertise in Meta, Google, TikTok, and other major paid platforms.
Advanced proficiency in analytics, attribution modeling, and performance forecasting.
Strong experience with tools such as GA4, Looker/Data Studio, Power BI, Tableau, or equivalent.
Proven ability to challenge agencies and vendors with data-backed, technically sound recommendations.
Exceptional financial and commercial acumen, with experience optimizing for CAC, ROAS, LTV, and revenue impact.
Highly developed stakeholder management and executive communication skills.
Preferred Qualifications
Experience in high-growth, scale-up, or performance-driven environments.
Exposure to international or multi-market campaigns.
Background in SQL, Python, or advanced analytics is a strong advantage.
Experience building internal performance systems and playbooks from scratch.

What's On Offer

Almost remote set up (1x in office)
Opportunities to lead a team and grow the business
Competitive salary and benefits

Contact:
Hannah Acasio

Quote job ref:

JN