Campaign Associate - Metro Manila / NCR - Reed Elsevier Shared Services Philippines Inc

    Reed Elsevier Shared Services Philippines Inc
    Reed Elsevier Shared Services Philippines Inc Metro Manila / NCR

    9 oras ang nakalipas

    Buong oras
    Paglalarawan

    What You'll Do:

    • Develop and execute strategic email marketing campaigns aligned with customer journeys and behavioral insights.
    • Design and implement campaigns in Eloqua using approved templates and dynamic content tailored to lifecycle stages.
    • Create and maintain email templates, conduct A/B testing, and apply learnings to improve campaign performance.
    • Build and manage campaign canvases, ensuring timely activation and delivery across multiple events.
    • Maintain a comprehensive email communication calendar, ensuring all materials are delivered on schedule and meet quality standards.
    • Ensure accurate implementation of email tracking links, naming conventions, and privacy/unsubscribe compliance.
    • Collaborate with the marketing team to apply best practices in email deliverability, readability, and responsive design.
    • Monitor and analyze campaign metrics; generate post-campaign reports with actionable insights and recommendations.
    • Participate in regular planning meetings to align email strategy with broader marketing initiatives.

    What We're Looking For:

    • Bachelor's degree in Marketing, Communications, or a related field.
    • 1–2 years of experience in digital marketing, email campaign management, or marketing automation.
    • Proficiency in HTML/CSS is an advantage.
    • Strong understanding of customer lifecycle management and segmentation strategies.
    • Experience in stakeholder management and cross-functional project coordination.
    • Demonstrated ability to adapt to evolving processes and organizational changes.
    • Proactive in identifying and implementing process improvements
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