Public Relations Manager - Rosales P

Role Summary · The Public Relations Officer helps the PR team develop and maintain positive working relationships with the press, government, communities, and the public. The PRO supports Marketing and Mall Operations in upholding the SM brand image and ensuring alignment with it ...

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Role Summary

The Public Relations Officer helps the PR team develop and maintain positive working relationships with the press, government, communities, and the public. The PRO supports Marketing and Mall Operations in upholding the SM brand image and ensuring alignment with its mission, vision, and principles.

2. Key Duties & Responsibilities

• Build and maintain strong relationships with media, government partners, local communities, and stakeholders.
• Support the mall's image-building initiatives by ensuring activities and communications are aligned with the SM brand mission, vision, and principles.
• Assist in crafting press releases, statements, and communication materials.
• Coordinate and manage media relations, including responding to inquiries and facilitating interviews.
• Monitor, analyze, and document media coverage related to the mall and SM brand.
• Support planning and execution of mall events, community engagement activities, and CSR initiatives.
• Help manage and protect the organization's public image and reputation, including assisting in handling crisis communication.
• Collaborate closely with Marketing and Mall Operations teams to maintain consistent and effective communication strategies.
• Engage in stakeholder communications using various platforms, including social media and traditional media.

Job Specification (JS)

1. Education

• Graduate of a Bachelor's Degree in Public Relations, Journalism, Marketing, Communications, or other related courses.

2. Experience

• At least two (2) years' experience in public relations, community relations, media relations, or advertising.

3. Skills & Competencies

• Strong written and verbal communication skills.
• Ability to build and maintain stakeholder relationships, including media, government units, and community groups.
• Good understanding of media handling, press release writing, and PR strategies.
• Competence in planning and executing events, community programs, and public affairs activities.
• Ability to monitor, evaluate, and analyze media coverage and public perception.
• Collaboration skills for working with Marketing and Mall Operations teams.

4. Personal Attributes

• Professional, trustworthy, and brand‑aligned demeanor.
• Strong interpersonal skills and ability to engage with diverse groups.
• Proactive, detail‑oriented, and able to handle PR‑related pressure and urgent matters.

Job Type: Full-time

Benefits:

• Health insurance
• Life insurance
• Opportunities for promotion
• Paid training

Language:

• English (Preferred)

Work Location: In person