Brand Manager - Makati, Pilipinas - Monroe Consulting Phils., Inc.

Paglalarawan

Executive Search Firm Monroe Consulting Group is recruiting for a Brand Manager on behalf of a fast-moving consumer goods company. The role will report to the Head of Mkgt and will be responsible for handling overall brand marketing planning & execution to achieve brand awareness, volume growth, and profit. The role requires onsite work setup at Makati City.

Key Responsibilities:

• Responsible for supporting the delivery of brand growth by implementing brand strategies and initiatives both online & offline
• Business planning which includes the development of marketing programs aligned with the overall business directions
• Carries out consumer immersion and other relevant consumer insights exercises.
• Responsible for monitoring business performance and generating actions to improve brand preference and power
• End-to-end project management of assigned brand/ product projects from identifying opportunities, to the brief, to campaign planning and execution to post evaluation; ensuring timely roll-out
• Collaborates with Marketing Services and Trade Market on new launches and market opportunities
• Prepares marketing forecast based on the Marketing Calendar
• Works with suppliers and creative agencies for the briefs and execution details together with internal cross-functional teams
• Other miscellaneous related tasks as assigned

Qualifications:

• Bachelor's degree holder in Sales, Marketing, Business course
• At least three (3) years of marketing experience in brand/product marketing from FMCG/ food brands
• Must be knowledgeable/experienced in digital marketing
• Exposure to new product development and launches is a plus
• Excellent project management skills: ability to effectively manage multiple projects.
• Creative and results-oriented
• Good written and verbal communication skills
• Strong business mindset and analytical power
• Proven ability to demonstrate data-driven decision-making and forecasting experience