Marketing Functional Consultant - Makati - KPMG Philippines

    KPMG Philippines
    KPMG Philippines Makati

    1 araw ang nakalipas

    Paglalarawan

    Roles & responsibilities

    Marketing Strategy & Brand Transformation

    • Support development of brand purpose, value propositions, positioning frameworks, and integrated brand strategies.
    • Conduct competitive and market landscape assessments, category dynamics analysis, brand tracking interpretation, and strategic insight synthesis.
    • Assist in building marketing strategy blueprints, segmentation models, and customer value frameworks.

    Marketing Operations & Capability Development

    • Conduct capability assessments for marketing teams, define maturity levels, and support roadmap creation.
    • Design future-state marketing operating models, including workflow improvements, RACI structures, and governance frameworks.
    • Support campaign management processes, go-to-market planning, and omni-channel orchestration.

    Marketing Performance & Effectiveness

    • Perform funnel diagnostics, attribution analysis, media & spend assessments, and performance modelling.
    • Support development of measurement architectures, KPI frameworks, dashboard requirements, and reporting processes.
    • Assist in agency performance reviews, operating model redesign, and productivity improvements.

    Content & Data Insights

    • Support content strategy, governance, modular content operations, and asset lifecycle management.
    • Contribute to data-driven marketing by building customer segmentation, lifecycle journeys, and basic analytical insights.
    • Work with cross-functional teams to identify data gaps and improve marketing data quality and usage.

    MarTech & Workflow Alignment

    • Assist in mapping marketing systems, workflows, and capability requirements across MarTech stack components.
    • Engage with platform teams (CRM, CDP, CMS, MAP, DAM) to ensure functional alignment with marketing needs.

    Required Skills & Expertise

    Marketing Functional Expertise

    • Understanding of brand strategy, segmentation, customer insights, GTM planning, campaign execution, and marketing analytics.
    • Knowledge of content strategy, SEO/SEM basics, and omni-channel engagement models.

    Consulting Skills

    • Strong problem-solving, structured thinking, and analytical aptitude.
    • Ability to create high-quality deliverables (strategic frameworks, assessments, journey maps, KPI models).
    • Strong communication and stakeholder engagement capability.

    Technology Awareness

    • Familiarity with MarTech platforms: CRM, Marketing Automation, CDP, Web/CMS, DAM, SEO tools.
    • Comfort with tools such as PowerPoint, Excel, Jira, Confluence, Miro.
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Makati City