Head of Sales - Makati - Kayana Solutions Inc.

Paglalarawan

Who We Are:

At Kayana, we're shaping the future of technology by unlocking opportunities and driving progress at an accelerated pace. We push boundaries, expand horizons, and build on our legacy—supported by some of the country's most esteemed conglomerates and powered by the synergies of the MVP Group.

Our mission is clear: to create abundant opportunities and pave the way for generational progress for Filipinos.

Harnessing the power of data and technology, we are leading the charge in crafting a new world where individuals and businesses are seamlessly connected to a digital universe, enabling them to do more and be more.

We're turning the impossible into possible. Sa Káyana, kaya na.

Job Summary:

We are looking for a highly motivated and client-focused Head of Sales – Ad Tech & Programmatic Advertising to join our growing team. The successful candidate will play a key role in driving programmatic ad revenue by managing client relationships, executing sales strategies, and ensuring the delivery of high-performing programmatic advertising campaigns. This role requires a deep understanding of the digital advertising ecosystem, including programmatic ad technologies, ad networks, and data-driven strategies.

The Head of Sales will act as the primary point of contact for clients and partners, ensuring seamless campaign execution, client satisfaction, and revenue growth.

Key Responsibilities:

Sales & Revenue Growth

• Achieve and exceed programmatic advertising sales targets through direct client partnerships and media agency relationships.
• Develop and implement sales strategies that align with business objectives and revenue goals.
• Identify new business opportunities through programmatic direct, private marketplace (PMP), and open exchange deals.
• Collaborate with internal teams to design and propose customized programmatic advertising solutions to clients.

Client & Partner Relationship Management

• Serve as the primary account manager for programmatic clients and media agency partners.
• Build and maintain strong relationships with advertisers, agencies, and ad tech partners (DSPs, SSPs, Ad Exchanges).
• Negotiate and close programmatic advertising deals to maximize revenue yield and client satisfaction.
• Provide regular campaign performance reports and data-driven insights to clients, ensuring transparency and optimization of campaigns.

Campaign Management & Optimization

• Oversee the end-to-end execution of programmatic ad campaigns, ensuring timely delivery and performance KPIs.
• Collaborate with Ad Operations and Trading teams to optimize campaigns for maximum return on investment (ROI).
• Analyze campaign performance data, provide actionable insights, and recommend strategies to improve outcomes.
• Ensure proper campaign set-up, trafficking, and troubleshooting of technical issues.

Market & Product Knowledge

• Stay up-to-date with industry trends, ad tech innovations, and emerging technologies such as CTV, OTT, and AI-driven targeting.
• Educate clients and partners on the benefits of programmatic advertising and data-driven marketing strategies.
• Collaborate with product and marketing teams to provide client feedback and contribute to the development of new offerings.

Sales Operations & Reporting

• Manage sales pipeline, track deals, and report revenue forecasts using CRM tools (e.g., Salesforce, HubSpot).
• Provide weekly and monthly business reports and campaign performance insights to management.
• Ensure contract compliance and campaign delivery against agreed-upon SLAs.

Qualifications:

Experience & Industry Knowledge

• 3–5 years of experience in digital advertising sales or account management, with at least 2 years in programmatic advertising.
• Strong understanding of DSPs, SSPs, RTB, ad exchanges, and data management platforms (DMPs).
• Proven track record of achieving or exceeding sales targets.

Sales & Business Development Skills

• Excellent negotiation and relationship management skills.
• Experience managing key accounts and working with media agencies and direct advertisers.
• Ability to craft data-driven proposals and strategic media plans.

Technical & Analytical Skills

• Proficiency in campaign performance analysis and reporting tools.
• Understanding of ad targeting, audience segmentation, and ad performance metrics (CPM, CTR, ROAS).
• Experience with ad tech platforms like Google Ad Manager, Xandr, or The Trade Desk is a plus.

Communication & Team Collaboration

• Strong verbal and written communication skills.
• Ability to present campaign performance, insights, and recommendations to clients.
• Team player with a proactive, solution-oriented mindset.

Education :

University Graduate and above