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    Marketing Manager - Taguig, Philippines, Pilipinas - Informatics Holdings Ltd

    Informatics Holdings Ltd
    Informatics Holdings Ltd Taguig, Philippines, Pilipinas

    1 linggo ang nakalipas

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    Buong oras
    Paglalarawan
    The Marketing Manager is responsible for developing, implementing, and managing marketing strategies to promote the company's products and services.

    Duties typically include market research, identifying target audiences, overseeing advertising campaigns, managing the marketing budget, collaborating with other departments, analyzing marketing data, and assessing the effectiveness of marketing efforts.

    The Marketing Manager leads a team of marketing professionals and works closely with sales, product development, and senior management to achieve business goals.


    • Oversee daytoday operations of the Marketing Department including preparation and submission of weekly and/or monthly reports based on KPIs, and sending project briefs to the Marketing team.
    • Develop and Implement marketing and advertising strategies and campaigns based on analyses of HubSpot usage, inquiries, database numbers, market trends, competition, and sales forecasts.
    • Build marketing programs to support specific marketing objectives across different channels and segments in support of the company's overall strategic marketing plan. Tasks include (a) preparing marketing activity plans; (b) maintaining project completion schedule; (c) marketing through various channels; (d) data segmentation; (e) developing business cases for marketing programs at the proposal stage, and recommending marketing tactics.
    • Coordinate marketingrelated projects, initiatives, announcements, inquiries and the like with other departments including, but not limited to, (a) sales flow; (b) brand campaigns; (c) presentations to clients; and (d) partnerships with creative teams, agencies and vendors.
    • Serve as subject matter expert in relation to products and services, marketing and sales.
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