Sr. Integrated Marketing Officer - Mandaluyong - Data Analytics Ventures, Inc. | Go Rewards

Paglalarawan

What can you tell your friends when they ask what you do?

As a Marketing Officer, you help support and execute marketing campaigns that bring the DAVI and Go Rewards brands to life. You work closely with the Senior Marketing Officer and the Lead for Customer Growth & Activation to turn campaign plans into action—supporting digital initiatives, events, and activations that help attract, engage, and activate customers. You ensure marketing activities are executed accurately, on time, and aligned with brand and campaign objectives.

Responsibilities – How will you do this?

Campaign Planning and Development

• Contribute to campaign ideation aligned with quarterly OKRs and business priorities.
• Support the development of comprehensive campaign briefs, timelines, channel deployment plans, and performance measurement frameworks.
• Translate approved campaign strategies into structured, insight-driven omnichannel marketing plans.
• Coordinate cross-functionally with Creative, Content, CRM, Product, Brand, Data, and other internal stakeholders to ensure asset readiness and on-time execution.
• Liaise with agency partners and external vendors to facilitate production, trafficking, and timely delivery of campaign materials.
• Support the planning and execution of thematic, seasonal, institutional, partner-led, and cohort-based marketing initiatives across the funnel.

Integrated Campaign Execution

• Lead end-to-end coordination of integrated campaigns across:
• Paid media
• Earned and owned channels
• CRM (Email, Push, SMS)
• In-app placements and app campaigns
• Offline activations
• Influencer and partnership collaborations
• Ensure seamless cross-channel rollout, aligning timelines, messaging, and creative assets across stakeholders.
• Monitor campaign performance and delivery milestones; proactively identify and resolve execution gaps to ensure on-time, on-strategy launch.
• Support the ideation, planning, and optimization of organic and paid digital campaigns under the guidance of senior team members.
• Coordinate the creation, deployment, and continuous optimization of landing pages, email journeys, and digital assets to drive acquisition, activation, and engagement.

Events, Activations & On-Ground Support

• Support end-to-end event and activation execution — from planning and pre-event requirements to ingress, setup, live operations, and post-event wrap-up.
• Coordinate logistics, suppliers, permits, and material production to ensure on-time and on-brand implementation.
• Provide on-ground support during events, ensuring seamless coordination across internal teams, agencies, and vendors.
• Monitor execution quality and alignment with campaign objectives; document outcomes and support post-event reporting.

Analytics, Reporting & Marketing Operations

• Maintain campaign calendars, trackers, budgets, and documentation to ensure organized and efficient execution across initiatives.
• Support performance monitoring and reporting, including post-campaign analyses, insights generation, and recommendations for optimization.
• Coordinate with internal stakeholders and external partners to ensure alignment on deliverables, timelines, and campaign status updates.
• Assist in vendor communications and material tracking to ensure smooth production and execution.
• Contribute to process improvement initiatives that enhance campaign efficiency, reporting accuracy, and cross-team collaboration.

To be successful, you'll need

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 5 years of experience in marketing, digital marketing, events, or campaign support roles.
• Knowledge of digital platforms (e.g., Meta Ads Manager, Google Ads, email marketing tools, CRM systems).
• Strong organizational skills and ability to manage multiple tasks in a fast-paced environment.
• Interest or exposure to events, brand activations, or on-ground marketing is a must.
• Analytical mindset with basic experience in performance tracking and reporting.
• Good communication and collaboration skills; comfortable working with cross-functional teams.
• Detail-oriented, eager to learn, and able to follow through on assigned tasks.
• Be an Ideal Team Player
• You are HUNGRY with biases towards action and a mindset to continuously learn and improve
• You are HUMBLE, yet love to succeed, especially as a team
• You are SMART, and not just book smart, but emotionally intelligent which enables you to have a great read and relation with people

About Data Analytics Ventures Inc. (DAVI)

Data Analytics Ventures, Inc. (DAVI) is the Gokongwei Group's loyalty and data analytics company. Aside from managing Go Rewards, the loyalty program of the Gokongwei Group which includes Cebu Pacific and Robinsons Retail Holdings, DAVI also plays a pivotal role in driving consumer insights through data science. This combination enables DAVI to create a loyalty program that delivers on rewarding experiences and harnessing data to fuel business growth.

At DAVI, data is the key to identifying customer patterns and insights. More than just crunching numbers amidst evolving market landscapes, the company aims for meaningful engagement and sustainable growth that will accelerate discovery and action for businesses.

DAVI helps businesses get a deeper understanding of their brand and category performance. The company's insights help businesses to determine growth drivers and opportunities, improve decisions and calibrate business objectives and actions.

DAVI advocates a culture of excellence and teamwork. Everyone is expected to be the very best at what they do and serve as mentors to their colleagues. We believe in building a trusted environment that encourages open dialogue and constructive conflict, where individuals are humble and hungry to learn from each other. We expect excellence of ourselves and others and together, we make excellence contagious.

DAVI offers its employees the chance to be part of the wave of the future as the data industry continues to evolve rapidly. They are empowered to chart the trajectory of their career and have access to programs that help them continuously upskill. As such, the company seeks people who are passionate about uncovering the value and opportunities behind data.