- Bachelor's degree in business, marketing, communications, media, digital or related discipline preferred.
- 3+ years relevant work experience or equivalent
- Experience in developing and executing impactful SEO strategies and roadmaps to optimize search engine performance
- Experience of multiple SEO measurement tools (e.g. Brightedge, SEMrush, Screaming Frog) as well as web heatmaps for page optimization (e.g. Hotjar, Crazy Egg etc.).
- Experience using a CMS platform such as Sitecore and some HTML and CSS experience is not required but is a plus.
- Has passion for creating impactful and high performing SEO strategies
- Updated on industry best practices, new trends, software and developments to enhance Arcadis' SEO approach
- Able to liaise with marketing colleagues and other internal stakeholders
- A team player who is able to build strong working relationships with a variety of marketing and business colleagues across the globe
- Willing to adjust shift as and when required to accomplish tasks at hand
- Hands-on mentality, takes accountability, curious nature, continuous improvement driven both when asked for as well as on your own initiative;
- Ability and desire to work in a fast-paced and continually evolving environment.
- Positive attitude towards work, good inter-personal skills
- Good verbal and written and communications skills
- Effective time management skills
- Effective research and data-gathering skills
- Proficient in MS Office and other relevant software
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Search Engine Optimization Specialist - Philippines, Pilipinas - Arcadis
Paglalarawan
We are seeking a dynamic and results-driven SEO Specialist with a strong background in both on-page and off-page optimization, coupled with a genuine passion for the technical intricacies of SEO implementation. The ideal candidate will play a pivotal role in enhancing our online presence, driving organic traffic, and optimizing website performance by possessing a deep understanding of search engine algorithms, staying abreast of the latest industry trends, and having a knack for solving technical SEO challenges.
Responsibilities:
On-Page Optimization:
• Conduct thorough keyword research and analysis to identify strategic opportunities for on-page optimization.
• Develop and implement on-page SEO strategies to improve website rankings, user experience, and overall site performance.
• Collaborate with content creators to ensure SEO best practices are seamlessly integrated into new and existing content.
Off-Page Optimization:
• Execute off-page SEO strategies to build high-quality backlinks and improve domain authority.
• Monitor and analyze competitor backlink profiles to identify opportunities for link-building initiatives.
Technical SEO:
• Conduct comprehensive technical SEO audits to identify and address issues affecting website performance and search engine indexing.
• Collaborate with the web development team and wider digital team to implement SEO recommendations, including website speed optimization, mobile responsiveness, website(s) and URL structure etc.
• Stay updated on search engine algorithm changes and industry best practices to ensure the website's technical infrastructure aligns with current SEO standards.
Analytics and Reporting:
• Utilize tools such as Google Analytics (GA4), Google Search Console, and other SEO platforms to track and analyze website performance metrics.
• Generate regular reports on key SEO performance indicators, providing actionable insights and recommendations for improvement.
Continuous Learning and Innovation:
• Stay informed about the latest trends, tools, and techniques in the SEO landscape.
• Proactively identify opportunities for innovation and optimization, bringing fresh ideas to the team.
Requirements
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